Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Karen Freberg

JULY 3, 2021

allowed student-athletes to be able to market and have ownership control over their name, image, and likeness (otherwise known as NIL) while they are in college. The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then!

Analysis 80

Analysis Case Study Brand Branding 80

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease.

Engineering 22

Engineering Education Retail YouTube 22

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. In a recent Invisibilia podcast entitled “ The Power of Categories, ” hosts Lulu Miller and Alix Spiegel examined a Florida retirement community consisting primarily of people who immigrated from India.

Study 120

Study Writing Facebook Groups 120

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Communications Conversations

DECEMBER 11, 2017

I recently asked a number of men I know in the industry about a woman they admire in PR/marketing and why (for an upcoming post). There are so many smart, talented women in the communications field the Twin Cities – it’s hard to choose just one! In a recent post, I fully committed to the #HeForShe movement. Why or why not?

Insurance 60

Insurance Insurance Sports Groups 60

Practical Law Construction

JANUARY 11, 2021

As a whole, the construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. 8 of 2004 on the Financial Free Zones, Arbitration Law No.1 Similarly, the Abu Dhabi Global Market (ADGM) has its own Arbitration Regulations.

Construction 52

Construction Internal International Financial 52

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. Everything old is new again in marketing, you just have to reinterpret it.

Brand 48

Brand Branding Local YouTube 48

Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. By the way, I can't stand the literal Bulgarian translation of public relations. I think it's very clumsy.

Hotels 64

Hotels Newspapers Journalism Ethics 64

David PR Group

APRIL 1, 2016

Founded in 2004, the online review site, Yelp, often confounds business owners. Some businesses have seen dramatic marketing results from actively working with Yelp and engaging the community. Prior to sites like Yelp, many service businesses only marketed through personal referrals and Yellow Page ads. –John.

Mobile 40

Mobile Reputation Hotels Tools 40

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. It’s a situation that is unique to public relations, and possibly marketing. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. The anti-vaccine community has had to shift their loyalties over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120