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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 142
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108
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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. She continues to cheer on her “new team” at NRPR and is a graduate of San Jose State University with a Bachelor of Science degree in Public Relations.

Radio 170
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What Are the New Rules of Marketing and PR?

wiredPRworks

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118
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NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69
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LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

Aligning with a knowledgeable, respected and forward-thinking information firm like LexisNexis is rewarding validation of the investment we’ve made in building a technologically superior broadcast capture network.”. Founded in 2002, Critical Mention is headquartered in New York City. About LexisNexis ® Legal & Professional.

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What is Investor Relations?

Shift Communications

How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. What is investor relations? What do investor relations professionals do?