PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It was probably incumbent for the blogger to network in some capacity: getting on a “blog roll,” finding their own “tribe” to share content on social media or by reading a lot of blogs.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

SEPTEMBER 30, 2015

Learn “How to Plan and Manage Crisis Communication in a Social World” today! In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. What do these mean for PR and media professionals? Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. It requires no batteries, no assembly and no customized social media platform. Take Nike as an example.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52