Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. It’s how I find people.

Television 120

Television Social Media Sports Travel 120

Cision

SEPTEMBER 30, 2015

Learn “How to Plan and Manage Crisis Communication in a Social World” today! In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. What do these mean for PR and media professionals? Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

Mark My Words

MAY 5, 2015

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. The slab cranks the same point up to eleventy stupid and creates an image of overblown iconicity – Exodus and 2001 via the Thick of It – that no press office can control.

Writing 60

Writing Policies Interviews Reputation 60

Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. It’s possible to get media to cover a story that’s unrelated to their beat, but it’s tricky. Introducing yourself to media these days is easy with social media. Media Relations'

Banking 100

Banking Media Local Survey 100

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60