Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

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Maxim Behar

MAY 7, 2024

Host (Lora Indzhova): Maxim Behar, Assoc. Prof. Alexander Hristov are here with me, PR experts. Hello, gentlemen, glad to see you. Maxim Behar: Good morning! Host: To ask you the first question, if I may use Mrs. Ninova's words - do we currently have a fake caretaker cabinet? Maxim: We don't have a cabinet, actually. Real or fake, we don't have a cabinet.

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Maxim Behar

APRIL 18, 2024

The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good." The person complimented us; it was heartwarming. But then he continued to tell me he's an artist, performs in shows, sings, dances, and basically can do everything… at a world-class level; the only thing he doesn't have is a PR to tell the world that he's the best.

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Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. I was telling him what was going on in our country what are the news, how is doing what and also – how impatient people are waiting for him.

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Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case.

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Maxim Behar

APRIL 4, 2024

Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call it whatever you want, but Bulgaria is full of brilliant additions to the millennial generation… who have knowledge, who are capable, and who are enthusiastic.

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Maxim Behar

APRIL 1, 2024

Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first meeting in the presence of the Rector Prof. Dimitar Dimitrov and the academic management. He has been a member of the Board for the past four years, and in 2021 he was elected as a member of the first Advisory Board of the European University ENGA

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Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Absolutely not. Today’s revolution is the first true revolution in the PR business since its inception. That is indisputably so. PR used always to be dependent on traditional media, as well as being dependable. The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly

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Maxim Behar

MARCH 28, 2024

Introduce yourself with few sentences. Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. However, nearly five years were spent at a machinery plant in Sofia, where I gained valuable lessons and preparation to enter management. I was born in the beautiful city of Shumen, where I've been an honored citizen for almost 20 years.

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Maxim Behar

MARCH 28, 2024

For years, even decades now, in Bulgaria and in many other countries around the world, there have always been two types of elections: the first - held at the ballot stations, and the second - when the people go to the streets to express their opinions, often through protests, due to unfulfilled promises. Democracy has always rested on the balance between these two pillars of the modern way of expressing one's position on how people in a country would want to live.

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Maxim Behar

MARCH 27, 2024

Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Hello and welcome! I'm glad to see you. Maxim: Good morning. Host: How far have the politicians taken us, and how far have we as voters taken ourselves? The course is early elections, although the surprising news, perhaps not so surprising for some, came minutes ago from PP/DB with the decision that they will attempt to realize a second term.

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Maxim Behar

MARCH 27, 2024

Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness. Host (Viktor Dremsizov): There is no time for reconciliation. Another request from GERB/SDS to PP/DB expires today. We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracti

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Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Practically all possible ones - additional health insurance, sports cards, etc. Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible.

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Maxim Behar

MARCH 14, 2024

"There's no way!" is a phrase that exists in every language, but it sounds pretty imperative in Bulgarian. In other words, it sounds like the world has ended, and we are declaring its end. However, recently, life has taught us something different that our society is beginning to accept and is rapidly bringing us closer to Europe. And it is - for every problem, there is always a solution, and the lazy "there's no way" is beginning to sound archaic and completely out of touch with time.

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Maxim Behar

MARCH 14, 2024

Petya Dikova: Mr. Behar, we are glad you are our next guest. Let's start, perhaps, with the general question. Are you excited about the Oscars? Do you have a favorite? Have you watched any of the nominated films for Best Picture? Maxim: Now. first, I'm excited about Peter's birthday. Peter Bakardzhiev: It's almost over. Just a little more. like this, so.

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Maxim Behar

MARCH 14, 2024

Host (Desislava Zhablyanova): You made quite an exciting duet last year. We could even say that three people participated because you sang together with Misho Shamara, a Bulgarian rapper, and his son. As circumstances unfolded towards the end of the year, it reached the top spots in the American charts. What do you credit this success with? Maxim: I have no idea.

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Maxim Behar

MARCH 13, 2024

What are the most valuable skills for a PR expert against this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly!

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Corporate Social Media Writing Training 59

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." BookAuthority is among the most prestigious global book rankings, based on recommendations and ratings from notable businessmen and entrepreneurs such as Elon Musk, Mark Zuckerberg, Jeff Bezos, Warren Buffet, Bill Gates, Tim Cook, Jack Ma, and Richard Branson. " I am happy 'The Global PR Revolution' continues to receive su

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Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

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Maxim Behar

MARCH 7, 2024

Everyone knows what this is - a typical Bulgarian dish where everything is so mixed up that it's hard to distinguish the peppers from the tomatoes or the eggs from the cheese. You can even make mish-mash from various things left in your fridge for weeks before. It will still be the same dish, and it will still be delicious. Something similar is happening now with the Bulgarian Parliament.

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Maxim Behar

FEBRUARY 26, 2024

Host (Mihail Dyuzev) : Good morning, Bulgaria, wherever you are. February 23rd. It's Friday. Alongside my colleague Raychev, we're delighted to welcome friends, I can confidently say, into the studio. Let's start with the lady first, though. Veneta Pisarska, welcome! Veneta: Hello! Host (Mihail Dyuzev): And Maxim Behar! Maxim: Good morning, Darik!

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Maxim Behar

FEBRUARY 22, 2024

We don't need fake news or, in the outdated Bulgarian language - false news. Or, more precisely - I even would like them to be false. We are listening to real news - not from anywhere these days, but from the real parliament. Insults, almost curses, mocking comparisons, offenses, light and quite heavy, stomping on tables, and fierce threats. The Bulgarian parliament has become a place that no one today can believe - and we, the hooligans from the neighborhood gardens, behaved much more politely

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Comparison 59

Maxim Behar

FEBRUARY 21, 2024

Take a look at your watch. Carefully. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Changes are coming faster than ever imagined, even in our most radical forecast. Our lives will never be the same. Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad.

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Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. And there is no coming back. Thanks to the social media revolution, we are in the afterlife.

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Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! Delivering precise, engaging, honest, and understandable news is not propaganda.

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Maxim Behar

FEBRUARY 18, 2024

Host (Desislava Zhablqnova): In your life, every day brings different challenges. How do you deal with them? And do you see them as challenges or as just another task? Maxim Behar: I don't see these so-called challenges as challenges or tasks. This is life. Whether we drive taxis, work in a machine factory, shine shoes, or are big bosses, ministers, or businessmen, we should see this as part of life.

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Maxim Behar

FEBRUARY 15, 2024

Home from the Office. Or off to Starbucks Within just a few days, the changes caused by the coronavirus pandemic have been numerous. I need to have the pretense of being an actual historian to safely allege that the world has never changed so drastically in such a short period after reading so many books and reports. Yes, that is correct, within just a few days.

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Maxim Behar

FEBRUARY 15, 2024

It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg

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Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. What followed was a tsunami of anger on behalf of many press professionals.

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Maxim Behar

FEBRUARY 15, 2024

It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg

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Social Media Trends Communications Media 59

Maxim Behar

FEBRUARY 8, 2024

In the (non) coalition, the battle over who will possess the foreign ministry begins. But this time, the fight isn’t about who will appoint ambassadors or travel at state expense in business class around the world; instead, everyone from left to the far-right claims that it’s essential who will speak on behalf of Bulgaria abroad. Throughout these thirty years of Bulgaria, for better or worse, mainly for the better, around two million people have gone out to seek happiness and money worldwide. or

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Maxim Behar

FEBRUARY 1, 2024

According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants. However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, this access still lacks our free movement within the Union. That's why I believe it is logical for it to be a dream not a mirage in the distance.

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Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. And for that, I'm going to bring three steam members here to talk about ICCO's principles on AI and guidance. So let's welcome to stage Christina Fosgard, the founder of NetProfile.

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Maxim Behar

JANUARY 28, 2024

"Who do you think you are to tell me…?!” I don't know if this phrase exists in another language, but in Bulgaria, it is not an expression of pride or self-confidence but rather a complete misunderstanding of the word "ego." Often, we associate it with pride, even in my business – public relations, someone might compare it to "branding." But nowadays, it's just a display of insecurities and nothing else.

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Maxim Behar

JANUARY 28, 2024

Host (Jivko Krustev): AI is already a part of our professional daily life. We put a lot of hopes in it, and many of them are justified. The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies.

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Maxim Behar

JANUARY 18, 2024

Host (Lora Inzhova): We are entering the political arena, the National Assembly in the building of the Council of Ministers, metaphorically of course, together with the PR experts Maxim Behar and Prof. Alexander Hristov. Hello, gentlemen, glad to see you! Maxim Behar: Hello! Host: I must confess to our viewers that before going on air we spoke about how the situation seems very calm, with a focus on rotation, possible changes in ministers, and even the upcoming EU Elections.

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Maxim Behar

JANUARY 18, 2024

I have many good friends, and one of them is the exceptional Sasho Morfov, a Bulgarian director and actor. His trademark are the words stating that people in Bulgaria want to get rich very quickly, if it’s possible, by noon today. Absolutely true! The sudden fall of communism in just one afternoon over 30 years ago basically generated these expectations.

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