Maxim Behar

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What Is Leadership?

Maxim Behar

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” There is no way to be a leader in the office and a loser at home. The opposite is also true; there is no way of being a leader in your family, and when you go to the office, you are shy and unable to cope.

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What Time Is It Now?

Maxim Behar

Take a look at your watch. Carefully. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Changes are coming faster than ever imagined, even in our most radical forecast. Our lives will never be the same. Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad.

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The Death of the Press Release.

Maxim Behar

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. And there is no coming back. Thanks to the social media revolution, we are in the afterlife.

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How to Build A Team… Through Zoom

Maxim Behar

The first question I asked myself after I decided that we should all work remotely at the beginning of the pandemic, and to which I still do not have an answer with 100 percent certainty, was how to forge a team online. We are working more, creating, innovating, having good ideas, providing quality services to our clients, and being available for more time.

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Maxim Behar: There is no coalition; there is fear that the president will return to power.

Maxim Behar

Host (Lora Indzhova): We are stepping onto the political field now, and in the next few minutes, we will walk through it with PR expert Maxim Behar and Assoc. Prof. Evelina Hristova is also a PR expert and lecturer. Hello and welcome! Maxim Behar: Good day! Host: We started talking before discussing what we see happening in our dear country. We have earthquakes in the judiciary, and some monstrous things are being said.

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Rather "broken" line.

Maxim Behar

It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg

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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. What followed was a tsunami of anger on behalf of many press professionals.