Maxim Behar

Priceless Lessons by Maxim Behar: A Story with Paul Holmes

Maxim Behar

Maxim Behar, CEO of M3 Communications Group, Inc. and a representative of Hill + Knowlton for Bulgaria, shares another exciting personal story in his author's series

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Home office is the new business

Maxim Behar

When we get out of the current crisis, we need to become not only better people but better managers as well. Maxim Behar. . So, what happened was hardly expected in the business – from now on we have long weeks, and probably months, of work from home. And no one was prepared for such a case.

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10 Word Pairings With Slightly Different Meanings

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Category: Flack Me Summary: Follow this guidance to achieve more clarity and precision in your copy

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Sephora Will Close All Locations June 5th

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Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How (and When) To Follow Up Your Media Pitch

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Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

PR Lessons from Walmart's Greeter Policy Change

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Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

5 Common PR Interview Questions

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Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

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Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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Big CPG Brands Will Start Reusing Packaging

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Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

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Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

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George Orwell Predicted How to Tweet Effectively

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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

8 Free Tools Every PR Pro Should Know About in 2019

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Category: Flack Me Summary: Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts

5 Essentials of an Effective PR Plan

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Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Frightening PR Monsters

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Category: Flack Me Summary: As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office

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Avoid These 10 Common Rebranding Mistakes

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Category: Flack Me Summary: Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline

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4 Tips to Write With More Purpose

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Category: Flack Me Summary: When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers

12 Tips to Improve Your SEO

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Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Kraft Convinced Mayo, FL to Rename Itself Miracle Whip

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Category: Flack Me Summary: Before this makes you lose all faith in society, it’s important to note that the name change isn’t permanent and only lasted for a few days

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7 PR Lessons From 'The Big Bang Theory'

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Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

7 Aretha Franklin Quotes to Inspire Comms Pros

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Category: Flack Me Summary: "It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to

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Brand Lessons From PayPal's Mistake

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Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Why and How to Send Effective Press Releases

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Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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5 Types of Tools For Freelance PR Pros

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Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

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Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

5 Social Media Ideas for Non-Profits

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Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

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Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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3 Simple Rules for Telling Compelling Brand Stories

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Category: Flack Me Summary: We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story

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3 Ways to Revitalize Your Instagram Feed

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Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

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The Beginner's Guide to Using Stock Images Without Getting Sued

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Category: Flack Me Summary: You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer

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5 Free Resources to Spice Up Your Content

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Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free

11 Great Writing Apps for Apple Devices

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Category: Flack Me Summary: Finding an outstanding iOS writing app can be challenging. Microsoft Word, arguably the best word processor available, was designed for Windows

6 Stories That Are Not Pitch-Worthy

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Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.