Maxim Behar

OCTOBER 28, 2024

Host (Diana Radeva): I was wondering how things are in Sofia – is alcohol being sold today or not, considering the curfew lifts at 8 p.m.? Elections happen so frequently now. It used to be clear, but now it's hard to tell. I think local authorities decide. Maxim: Over this past month, during the election campaign, we didn't see considerably interesting news, and now, on election day, we're investigating blocked or jammed locks.

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Maxim Behar

OCTOBER 22, 2024

Host (Lora Indzhova): Will the seventh elections bring stability and a majority in the upcoming 51st parliament? We'll discuss and probably vote on this topic with PR experts Desislava Olovanova and Maxim Behar. Hello and welcome! I'm happy to see you here, especially in this format, as we discuss politicians' behavior and their campaign promises in the official pre-election campaign we're currently in.

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Maxim Behar

AUGUST 29, 2024

Many people in business greatly underestimate the importance of having a brand—whether it’s the company’s brand, their personal brand, or that of their colleagues. “Well, we don’t need anyone to know about us; we quietly do our work.” I often hear this at various business events, and I’m slightly puzzled as to whether those who think or say this realize that we live in a completely different world now.

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Maxim Behar

SEPTEMBER 19, 2024

Some people hurry to deny anything they hear and always subject everything to doubt first. Today's world is indeed flooded with fake news and easy scams, and such an attitude does help, but it's more of a hindrance. This initial and often unfounded negative reaction always prevents us from growing, thinking on a larger scale, taking risks, and even winning.

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Maxim Behar

SEPTEMBER 18, 2024

Great leadership isn’t defined by titles, power, or even success. It’s shaped by a blend of courage, empathy, and an insatiable curiosity to explore beyond the ordinary. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience. Visionary leaders are not those who seek the spotlight but those who shine it on the path for others to follow.

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Maxim Behar

SEPTEMBER 16, 2024

Host(Viktor Dremsizov): The long-awaited music video for the hit song "Runaway" by PR expert Maxim Behar is now out. The music project conveys motivating and powerful messages for personal growth and gathered hundreds of views within minutes of its release. But more about his second project, we will learn from the author, the PR expert Maxim Behar, who is with me now.

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Maxim Behar

SEPTEMBER 4, 2024

He casually walks into a tiny downtown restaurant, holding his folded trench coat over his arm while gripping the handrail with the other hand as he climbs the narrow stairs. From his curious gaze and eyes looking around every corner of the restaurant, it's easy to tell he's Israeli. But it's not so easy to realize that you're actually in the presence of a true genius—one you don't come across often, or perhaps, ever!

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Maxim Behar

AUGUST 29, 2024

Host (Lora Indzhova): "Your Day" continues, dear viewers, with news from the political scene. Tensions are rising around the split within the Movement for Rights and Freedoms (DPS) ranks. The reaction was swift after the party's Central Executive Bureau expelled the co-chairman Delyan Peevski and some of his close associates from the party ranks last Tuesday—seven members of the parliamentary group and ten regional structure chairs in total.

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Maxim Behar

AUGUST 25, 2024

Politics is a great mess right now—not only in Bulgaria but everywhere, although we are primarily focused here. In a way, businesses are no longer concerned about who is or isn't a minister. However, as is clearly visible, ministers only seem to care what happens with business if it comes to light that they are particularly involved—for example, helping a friend or partner's business with unregulated and unsecured funds from some state institution.

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Maxim Behar

AUGUST 14, 2024

Good day! PR makes the world go round - I firmly believe that. I've been in business for 30 years, as you know well. When we started our business, we began in a small kitchen, with my desk between the fridge and the washing machine. From there, we reached the point where we now work with large international clients, though they are not the focus here.

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Maxim Behar

AUGUST 11, 2024

Meet an iconic personality, Maxim Behar , the CEO and Chairman of M3 Communications Group, Inc. With a career spanning more than three decades, Maxim is well-known for his experience in the PR Industry. He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. He is a multi-faceted leader fulfilling many roles and responsibilities with utmost dedication and passion.

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Maxim Behar

AUGUST 11, 2024

Maxim Behar, a globally renowned PR expert, headed 50 of the Global PR leaders and influences launched by Thinkers 360. Behar is a founder and CEO of the leading PR corporation M3 Communications Group, Inc., former president of the World PR organization ICCO, and current president of the World Communications Forum Association, based in Davos, Switzerland.

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Maxim Behar

AUGUST 8, 2024

We all know very well that Sofia is a beautiful, calm, and rather safe city. The same party has governed it for about fifteen years, and—naturally—they were criticized from morning till night by everyone and, incidentally, with good reason. Not to mention that it’s practically an illness to allow any politician—whether a deputy, mayor, minister, or prime minister—to stay in office for more than two terms.

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Maxim Behar

AUGUST 7, 2024

The long-awaited music video for PR expert Maxim Behar's hit song " Runaway " is now out. The musical project, which carries motivating and powerful messages about personal growth, gained hundreds of views just hours after its premiere. Created at the M3 Communications Group, Inc. studio by the talented designer and video director Kristian Nedelchev, the video is now live on YouTube and all other video platforms.

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Maxim Behar

AUGUST 5, 2024

The residence of the Indian Ambassador to Bulgaria, situated amidst the Boyana trails just below the mountain, is defined by its vast garden and spacious rooms. Still, both are too small this time to accommodate everyone coming to connect with this very special person. I've likely attended hundreds of meetings here over the years, but never has the interest been so great.

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Maxim Behar

JULY 21, 2024

We anticipate summertime from the beginning of autumn, and I have no idea why. Perhaps it's some old tradition or something ingrained in our DNA that we can only take a vacation during that time. We've even called it a "summer vacation" and don't acknowledge any other. But the world has changed completely, and reflex alone is not a sufficient reason to automatically make summer the only vacation season.

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Maxim Behar

JULY 4, 2024

Host (Iskren Konstantinov): Good day, Mr. Behar! Maxim Behar : Good day! Host : Thank you very much for taking the time to join us. The topic I want to discuss is extremely important. It is "the foundation of communication." Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to h

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Maxim Behar

JULY 4, 2024

Sometimes, we are too dissatisfied, often justifiably so, because we always expect more—from life, politicians, technology, and even our bosses. And thank God for that because otherwise, we would sink into the swamp of mediocrity and be content with what we have achieved, where everything becomes uninspiring. But in those moments of dissatisfaction, even grumbling, we must remember two important things.

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Maxim Behar

JUNE 30, 2024

For some reason, no one likes to debate or argue before and after elections in Bulgaria. TV studios present us with some faceless "political scientists" (I use quotes because, to this day, there is no clear explanation of what these people are doing), even more faceless sociologists, and some whining political candidates here and there. But these are not debates.

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Maxim Behar

JUNE 25, 2024

Host(Lora Indzhova): Mina Badjeva and Maxim Behar are here with me to begin analyzing what we have seen in Bulgarian parliamentary life in the past two days. Hello and welcome! Maxim Behar: Good day! Host: Is it good news that we finally have a chairman of the National Assembly, and the real work of the deputies can continue? What did this whole process show us?

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Maxim Behar

JUNE 20, 2024

Democracy, in its current structure, is not the best thing ever invented. It's easy to stick to Winston Churchill's saying, "It is what it is," and believe politics cannot develop further. If we quote any of the greatest politicians from the 1940s and place them in the reality of their time, their words certainly fit in. But this reality is no more; the world hasn't just changed since then, but it is an entirely different planet we live on today.

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Maxim Behar

JUNE 12, 2024

Host (Nadya Obretenova): Hello! You are with the Bulgarian National Television podcast "The Truth About…". My name is Nadya Obretenova. How small is the world, and how big are we? The speed of events often confuses us; the fleeting meetings and quick conversations give us a false sense of completeness. How do we communicate, what do we say, and what do we understand?

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Maxim Behar

JUNE 12, 2024

Host: Hello again! It's exactly 25 minutes until 10 A.M. You are watching Euronews Bulgaria TV and the special election panel "Your Choice." Let me introduce our next guests – Professor Ivanka Mavrodieva, a lecturer in rhetoric and communications at Sofia University, and PR expert Maxim Behar. Hello and welcome! Maxim Behar: Good morning! Host: Did you vote, and do you think people will make the effort to go to the polls today?

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Maxim Behar

JUNE 6, 2024

I have no idea why we are all in a constant rush. In the morning, when we go to work, at noon, when we try to find some time for ourselves, and in the evening when we can't wait to get to a nice place. We feel like we are always behind and must always be in a hurry. This undoubtedly causes aggression, which hides enormous dangers. I often think about that early in the morning, at traffic intersections while waiting for the coveted green light to turn on.

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Maxim Behar

JUNE 6, 2024

That is, in short, the election campaign on Bulgarian politicians' social media - to our great regret and disappointment. It consists of two components. The first is a mandatory photo with happy voters on the street, in the field, or in some factory, and below it, an enthusiastic text, almost in rhyme, should immediately excite the voters and make them think about nothing else but this exact candidate.

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Maxim Behar

JUNE 6, 2024

Host (Stefan A. Shterev): The Cannes Festival is like magic - a celebration of life and a sweet parade of vanity. It also celebrates cinema, eccentricity, the famous, the rich, and, as some say, the unattainable. Whether that's true, we don't know, but under the hot sun of southern France, along the famous coastal Boulevard de la Croisette in Cannes, famous figures Fellini, Visconti, Bertolucci, Rossellini, Vittorio De Sica, Orson Welles, Antonioni, Coppola, and many others have walked.

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Film Social Media Newspapers Course 52

Maxim Behar

JUNE 6, 2024

Host (Diana Radeva): Hello again! You are with "Good Morning, Europe" airing on television Euronews Bulgaria. Only a few weeks are left until the general and European parliamentary elections. Are the candidates' messages reaching the voters? Will the Central Election Commission manage to organize the polls well? And do people even care about the European elections during our national passions and scandals?

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Maxim Behar

JUNE 6, 2024

Host (Maria Konstantinova): We are overwhelmed with fake news and misinformation during the election campaign. There is also the risk of being flooded with content generated by artificial intelligence. Host (Viktor Dremsizov): How can we deal with the spread of misinformation and distinguish true from false? We will discuss this today with cybersecurity expert Hristiyan Daskalov and PR expert Maxim Behar.

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Newspapers Government Social Media Crisis 40

Maxim Behar

JUNE 4, 2024

Host (Lora Indzhova): We are discussing in our studio ten days before the elections with PR experts Maxim Behar and Associate Professor Ivelina Hristova. Hello and welcome! Maxim Behar: Good afternoon! Host: How are you feeling today - 10 days before the vote - about the upcoming 2-in-1 election? How does the situation look to you, listening to the candidates?

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Maxim Behar

MAY 16, 2024

"Hey Max, they told me your company can make business cards." Even though I was still in the early stages of my business and my office had only one assistant who hadn't even finished a university degree yet, those words affected me quite a bit. Come on, have we come to the point of only making business cards for the world’s 5 th largest petroleum company, I asked myself and was thinking that they came here purely by coincidence.

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Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

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Maxim Behar

APRIL 25, 2024

They say easy money is easy to spend. However, when we talk about it casually over coffee or in serious meetings, as people in business, we don't recognize that concept. People like me never heard about easy money and never did an easy business. Every single penny, every cent - we've always earned with a lot of hard work, energy, imagination, and persistence.

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Maxim Behar

APRIL 18, 2024

The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good." The person complimented us; it was heartwarming. But then he continued to tell me he's an artist, performs in shows, sings, dances, and basically can do everything… at a world-class level; the only thing he doesn't have is a PR to tell the world that he's the best.

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Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. I was telling him what was going on in our country what are the news, how is doing what and also – how impatient people are waiting for him.

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Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case.

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Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications? Ultimately, all my endeavors over the years gather around one single concept – a love for what I do. I started working at the age of 13 and transitioned through quite a few exciting professions – carpenter and locksmith- while simultaneously studying in Prague at two universities – the E

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Maxim Behar

APRIL 11, 2024

I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the Middle East. The real "military" wars may be more, but none of us here, in the small and baffled Bulgaria, cares about what's happening even a hundred kilometers from our borders.

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