Maxim Behar

MARCH 28, 2024

For years, even decades now, in Bulgaria and in many other countries around the world, there have always been two types of elections: the first - held at the ballot stations, and the second - when the people go to the streets to express their opinions, often through protests, due to unfulfilled promises. Democracy has always rested on the balance between these two pillars of the modern way of expressing one's position on how people in a country would want to live.

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Social Media Marketing Publicity Media 59

Maxim Behar

MARCH 27, 2024

Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Hello and welcome! I'm glad to see you. Maxim: Good morning. Host: How far have the politicians taken us, and how far have we as voters taken ourselves? The course is early elections, although the surprising news, perhaps not so surprising for some, came minutes ago from PP/DB with the decision that they will attempt to realize a second term.

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Maxim Behar

MARCH 27, 2024

Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness. Host (Viktor Dremsizov): There is no time for reconciliation. Another request from GERB/SDS to PP/DB expires today. We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracti

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Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Practically all possible ones - additional health insurance, sports cards, etc. Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible.

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Maxim Behar

MARCH 18, 2024

Maxim Behar, CEO of M3 Communications Group, Inc., will speak at one of the most exciting career forums— "Career and Life—Why Bulgaria?" on April 13, 2024, in Berlin. Making its second appearance in Germany, the forum will connect Bulgarians living in the German capital with Bulgarian businessmen who offer opportunities for a successful career. Visitors will have the chance to be inspired by fellow Bulgarians’ stories, proving that everything is possible. " I am happy to be part of this wonder

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Maxim Behar

MARCH 14, 2024

"There's no way!" is a phrase that exists in every language, but it sounds pretty imperative in Bulgarian. In other words, it sounds like the world has ended, and we're declaring its end. However, recently life has taught us something different, which our society is beginning to accept, bringing us closer to Europe rapidly. Which is - for every problem, there is always a solution, and the lazy "there's no way" is beginning to sound archaic and completely out of touch with time.

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Course 52

Maxim Behar

MARCH 14, 2024

"There's no way!" is a phrase that exists in every language, but it sounds pretty imperative in Bulgarian. In other words, it sounds like the world has ended, and we are declaring its end. However, recently, life has taught us something different that our society is beginning to accept and is rapidly bringing us closer to Europe. And it is - for every problem, there is always a solution, and the lazy "there's no way" is beginning to sound archaic and completely out of touch with time.

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Course 59

Maxim Behar

MARCH 14, 2024

Petya Dikova: Mr. Behar, we are glad you are our next guest. Let's start, perhaps, with the general question. Are you excited about the Oscars? Do you have a favorite? Have you watched any of the nominated films for Best Picture? Maxim: Now. first, I'm excited about Peter's birthday. Peter Bakardzhiev: It's almost over. Just a little more. like this, so.

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Film Industry Television Technology 59

Maxim Behar

MARCH 14, 2024

Host (Desislava Zhablyanova): You made quite an exciting duet last year. We could even say that three people participated because you sang together with Misho Shamara, a Bulgarian rapper, and his son. As circumstances unfolded towards the end of the year, it reached the top spots in the American charts. What do you credit this success with? Maxim: I have no idea.

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Maxim Behar

MARCH 13, 2024

What are the most valuable skills for a PR expert against this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly!

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Corporate Social Media Writing Training 59

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." BookAuthority is among the most prestigious global book rankings, based on recommendations and ratings from notable businessmen and entrepreneurs such as Elon Musk, Mark Zuckerberg, Jeff Bezos, Warren Buffet, Bill Gates, Tim Cook, Jack Ma, and Richard Branson. " I am happy 'The Global PR Revolution' continues to receive su

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Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

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Ethics Social Media Local Corporate 64

Maxim Behar

MARCH 7, 2024

Everyone knows what this is - a typical Bulgarian dish where everything is so mixed up that it's hard to distinguish the peppers from the tomatoes or the eggs from the cheese. You can even make mish-mash from various things left in your fridge for weeks before. It will still be the same dish, and it will still be delicious. Something similar is happening now with the Bulgarian Parliament.

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Examples 59

Maxim Behar

FEBRUARY 26, 2024

Host (Mihail Dyuzev) : Good morning, Bulgaria, wherever you are. February 23rd. It's Friday. Alongside my colleague Raychev, we're delighted to welcome friends, I can confidently say, into the studio. Let's start with the lady first, though. Veneta Pisarska, welcome! Veneta: Hello! Host (Mihail Dyuzev): And Maxim Behar! Maxim: Good morning, Darik!

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Hotels Travel Film Radio 59

Maxim Behar

FEBRUARY 22, 2024

We don't need fake news or, in the outdated Bulgarian language - false news. Or, more precisely - I even would like them to be false. We are listening to real news - not from anywhere these days, but from the real parliament. Insults, almost curses, mocking comparisons, offenses, light and quite heavy, stomping on tables, and fierce threats. The Bulgarian parliament has become a place that no one today can believe - and we, the hooligans from the neighborhood gardens, behaved much more politely

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Comparison 59

Maxim Behar

FEBRUARY 21, 2024

Take a look at your watch. Carefully. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Changes are coming faster than ever imagined, even in our most radical forecast. Our lives will never be the same. Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad.

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Financial Crisis Leadership Conference 59

Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. And there is no coming back. Thanks to the social media revolution, we are in the afterlife.

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Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! Delivering precise, engaging, honest, and understandable news is not propaganda.

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Maxim Behar

FEBRUARY 18, 2024

Host (Desislava Zhablqnova): In your life, every day brings different challenges. How do you deal with them? And do you see them as challenges or as just another task? Maxim Behar: I don't see these so-called challenges as challenges or tasks. This is life. Whether we drive taxis, work in a machine factory, shine shoes, or are big bosses, ministers, or businessmen, we should see this as part of life.

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Newspapers Travel Course Meeting 59

Maxim Behar

FEBRUARY 18, 2024

Host (Lora Indzhova): We are stepping onto the political field now, and in the next few minutes, we will walk through it with PR expert Maxim Behar and Assoc. Prof. Evelina Hristova is also a PR expert and lecturer. Hello and welcome! Maxim Behar: Good day! Host: We started talking before discussing what we see happening in our dear country. We have earthquakes in the judiciary, and some monstrous things are being said.

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Television Tourism Strategy Policies 59

Maxim Behar

FEBRUARY 15, 2024

Home from the Office. Or off to Starbucks Within just a few days, the changes caused by the coronavirus pandemic have been numerous. I need to have the pretense of being an actual historian to safely allege that the world has never changed so drastically in such a short period after reading so many books and reports. Yes, that is correct, within just a few days.

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Maxim Behar

FEBRUARY 15, 2024

It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg

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Social Media Trends Communications Media 52

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. What followed was a tsunami of anger on behalf of many press professionals.

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Newspapers Print Media Social Media 59

Maxim Behar

FEBRUARY 15, 2024

It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg

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Social Media Trends Communications Media 59

Maxim Behar

FEBRUARY 1, 2024

According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants. However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, this access still lacks our free movement within the Union. That's why I believe it is logical for it to be a dream not a mirage in the distance.

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Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. And for that, I'm going to bring three steam members here to talk about ICCO's principles on AI and guidance. So let's welcome to stage Christina Fosgard, the founder of NetProfile.

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Ethics How To Course Interviews 59

Maxim Behar

JANUARY 28, 2024

"Who do you think you are to tell me…?!” I don't know if this phrase exists in another language, but in Bulgaria, it is not an expression of pride or self-confidence but rather a complete misunderstanding of the word "ego." Often, we associate it with pride, even in my business – public relations, someone might compare it to "branding." But nowadays, it's just a display of insecurities and nothing else.

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Brand Branding Publicity 59

Maxim Behar

JANUARY 28, 2024

Host (Jivko Krustev): AI is already a part of our professional daily life. We put a lot of hopes in it, and many of them are justified. The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies.

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Radio Ethics How To Writing 59

Maxim Behar

JANUARY 18, 2024

Host (Lora Inzhova): We are entering the political arena, the National Assembly in the building of the Council of Ministers, metaphorically of course, together with the PR experts Maxim Behar and Prof. Alexander Hristov. Hello, gentlemen, glad to see you! Maxim Behar: Hello! Host: I must confess to our viewers that before going on air we spoke about how the situation seems very calm, with a focus on rotation, possible changes in ministers, and even the upcoming EU Elections.

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Government Ethics Interviews Course 59

Maxim Behar

JANUARY 18, 2024

I have many good friends, and one of them is the exceptional Sasho Morfov, a Bulgarian director and actor. His trademark are the words stating that people in Bulgaria want to get rich very quickly, if it’s possible, by noon today. Absolutely true! The sudden fall of communism in just one afternoon over 30 years ago basically generated these expectations.

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Travel Marketing 59

Maxim Behar

JANUARY 14, 2024

If you look closely at what's happening on your TV screen, it's easy to see that gambling ads, in all their forms, dominate. And - of course - those for medicines. But if we assume that the latter have occupied the space for the last thirty years constantly and invariably, then the gambling avalanche is already becoming quite suspicious. Well, of course, the media also must live, pay salaries and - if it can - develop.

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Maxim Behar

JANUARY 10, 2024

I confess - I got up from the chair behind my desk, approached the map of the world that invariably accompanied me in all my offices, and started looking. I had just received an email from my friend from Paris, who wrote that the Founding president of the Republic of Seychelles, Sir James Mancham, will be arriving in Sofia in a few days and would be very happy if I find time to meet him, even for a cup of coffee.

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Newspapers Meeting Government Groups 59

Maxim Behar

JANUARY 4, 2024

Many years ago, at the dawn of the free market in Bulgari, I was editor of a wonderful daily newspaper that still evokes interest on the few remaining newsstands. Back then no one had any concept of free and (for its years) modern journalism, and almost without exaggeration we would stop young people in the streets and ask them if they were looking for work and wanted to study.

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Maxim Behar

JANUARY 2, 2024

Politics these days seems a simple matter. Everyone understands it. First come the photo shoots and glossy posters, then the promises "by the pound" for everyone and everything. But the drama really starts after the elections, when hollow phrases and general talk pour from the TV screens. This is the picture in politics now, not only in Bulgaria of course, and it is more than clear that the whole system will one day be changed.

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System Resources Course Publicity 59

Maxim Behar

DECEMBER 19, 2023

The narrow and rather unkempt streets of Sofia, and not only there, are more and more often filled with cars left on emergency lights and of course without any accident. This should be banned by law. Our cities are overcrowded with cars, traffic is becoming more and more difficult, and somehow, by definition, everyone has begun to think that they can stop even in the middle of the street once they have their lights on.

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Maxim Behar

DECEMBER 6, 2023

Maxim Behar's first cookbook “ The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth ” was recognized as the “ Best in the World ” by the international Gourmand World Cookbook Awards 2023 in the category “ Book about Africa published outside Africa ”. This was the 29th edition of the prestigious competition, which this year was held in Saudi Arabia with the participation of authors from over 200 countries around the world.

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Maxim Behar

DECEMBER 6, 2023

In this over-commercialized world, possessions have gained the status of a cult. To earn, to buy, to live better, to save for rainy days and even for white days. I can't judge whether this is good or not. At the end of the day, everyone's goal is to live better, and different people bring different meanings to that concept. For many, even more books and time to read them is the only criteria for a better life.

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