Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? Timeline NewsWhip’s Timeline feature gives you a real-time view into how public and media interest in a given topic are changing.

How To 78

How To Reputation Analysis Technology 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 1: Listen to Your Staff and Foster Staff Pride.

Reputation 78

Reputation Insurance Insurance Employee 78

Stern + Associates

JULY 27, 2023

The fact of the matter is that even as attacks on prioritizing sustainability in business have increased, the demand for companies to address their vulnerability to challenges like climate change and impact on the wider environment and society is still there.

Communications 86

Communications Corporate Government Energy 86

Konnect Agency

SEPTEMBER 25, 2023

In the ever-evolving world of marketing, finding innovative ways to capture your audience’s attention is essential. One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach.

Brand 52

Brand Branding Reputation Product Launch 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. Because these deals have a direct impact on the products you use. Executives and staff turnover, which leads to new approaches, product priorities, pricing and customer experience. And now onward with this month’s PR tech sum.

Brand 149

Brand Branding Reddit Pitching 149

Reputation Us

OCTOBER 4, 2021

Should you take a stand as a company? Should you take a stand as a company? And how can you do so in a way that enhances, advances and protects your reputation? Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change? issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Should you take a stand as a company? Should you take a stand as a company? And how can you do so in a way that enhances, advances and protects your reputation? Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change? issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. What do you think — will the term “public relations” accurately portray the work you do in five years? Successful brands coordinate across PR and marketing to holistically leverage paid, earned and owned media to drive business outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 132

Software Technology Creativity Crisis Management 132

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 17, 2022

When a crisis breaks out in your organisation and you don’t have a crisis management plan in place to address the situation, you’re likely to suffer catastrophic and long-term effects. A crisis situation could potentially knock you out of business, depending on the amount of damage.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. I’ve put together some key takeaways from my experience that you can use to hit the ground running and avoid pitfalls.

Internal 93

Internal International Employee Leadership 93

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Melissa Agnes

NOVEMBER 10, 2014

When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed?

Crisis 203

Crisis How To Exercises System 203

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. How do you combat that? How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Prohibition

JANUARY 24, 2022

Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

Leadership 149

Leadership Product Launch B2B Software 149

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Can you tell us a bit about that? So really looking forward to this, Bryan. Bryan Pedersen: Yeah, sure.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 13, 2021

In today’s 24-hour news culture, every embarrassing incident is reported in all its lurid detail, whether it’s true or not. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. There’s no getting around it!

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. One of a leader’s primary responsibilities is to execute on a strategy. Inspiring people is your main job as a leader,” she says.

Twitter 78

Twitter Banking Financial Employee 78

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

OCTOBER 16, 2017

Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Steve Barrett: Yeah, great to have you here. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications.

Data 148

Data Public Affairs Crisis Analytics 148

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Melissa Agnes

NOVEMBER 10, 2014

When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed?

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. In this day and age, the truth is that whether we like it or not, they are both reflective of one another.

Reputation 100

Reputation Brand Branding Ethics 100

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. On a recent post on Bill Sledzik’s blog , you commented that you, “usually read blogs to find out what people are saying rather than as a means of passing on opinions.”

Reputation 52

Reputation Social Media Internal International 52

David PR Group

MAY 26, 2017

Too bad the company can’t find a qualified office manager because online review site Glassdoor says the dapper executive’s business only rates one and a half stars. Most have robust back-end dashboards that will alert you to new activity, so take advantage of these services – often offered for free.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly: Ensure you pick an influencer that’s right for you.

Marketing 54

Marketing How To Social Media Instagram 54

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Indeed, working in PR for a publisher sounds like interesting work, and so I invited her to this Q&A series. 1) What are the top challenges in PR currently from your perspective?

Media Relations 68

Media Relations Media Insurance Insurance 68