Agility PR Solutions

APRIL 28, 2024

The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 110

Creativity Content Marketing Marketing Study 110

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

JANUARY 23, 2024

Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR Solutions.

Ethics 183

Ethics Media Publicity Marketing 183

Agility PR Solutions

APRIL 8, 2024

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders.

Community 120

Community Brand Branding Advertising 120

Agility PR Solutions

APRIL 21, 2024

Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them.

Marketing 114

Marketing Trends Publicity 114

Agility PR Solutions

MARCH 13, 2024

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling.

Enterprise 110

Enterprise Company Survey Report 110

Agility PR Solutions

JANUARY 3, 2024

Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R.

Strategy 105

Strategy Privacy Marketing Consumer 105

Agility PR Solutions

APRIL 18, 2024

Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet.

Retail 105

Retail Study Trends Banking 105

Agility PR Solutions

JANUARY 14, 2024

The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences.

Content Marketing 110

Content Marketing Trends Marketing Publicity 110

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156

Analytics Tools How To Marketing 156

Agility PR Solutions

JANUARY 9, 2024

As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market.

Video 175

Video Marketing Brand Branding 175

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 117

Agency Analysis Web Marketing 117

Agility PR Solutions

OCTOBER 10, 2023

CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation appears to be more complicated for DX professionals, a […] The post B2B companies (..)

B2B 123

B2B Company Marketing Brand 123

Agility PR Solutions

MARCH 5, 2024

It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet.

Groups 114

Groups Trends Consumer Marketing 114

Agility PR Solutions

AUGUST 6, 2023

As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move.

Strategy 147

Strategy Digital PR Technology Agency 147

Agility PR Solutions

DECEMBER 11, 2023

The digital era has reshaped the dynamics of business communication, marketing, and relationship-building. As you venture deeper into B2B marketing, it becomes clear that the traditional playbook has evolved. No longer can old-school tactics solely captivate and retain the attention of your target audience.

B2B 94

B2B Marketing Communications Publicity 94

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research.

Trends 105

Trends Mobile Marketing Consumer 105

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Agility PR Solutions

JANUARY 25, 2024

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm.

Publicity 117

Publicity Marketing 117

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

Agility PR Solutions

JANUARY 28, 2024

It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing.

Report 100

Report Strategy Marketing B2B 100

Agility PR Solutions

NOVEMBER 15, 2023

In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 Image via Statista This exponential […] The post 5 roles of artificial intelligence in digital PR—and how to optimize them appeared first on Agility PR Solutions.

Digital PR 120

Digital PR How To Marketing Publicity 120

Agility PR Solutions

SEPTEMBER 25, 2023

In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent.

Marketing 114

Marketing Publicity Trends 114

Agility PR Solutions

APRIL 11, 2023

As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless.

Content Marketing 154

Content Marketing How To Marketing Consumer 154

Agility PR Solutions

JANUARY 18, 2022

So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. The post 6 tips for preparing your digital marketing strategy for 2022 appeared first on Agility PR Solutions. As always, preparation will get you halfway there. This will put you one step […].

Strategy 197

Strategy Marketing Publicity 197

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. The clutter makes it tough to determine which solutions will best suit their needs. So how can they stand out on a crowded playing field?

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape.

Consumer 157

Consumer Brand Branding Tools 157

Agility PR Solutions

JULY 27, 2022

It’s no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. The post 3 ways digital marketing helps your online PR appeared first on Agility PR Solutions.

Marketing 158

Marketing Social Media Publicity Media 158

Agility PR Solutions

DECEMBER 19, 2023

Digital marketing is evolving, and so is Facebook advertising. There have been changes in Facebook marketing features, market demands, and general lead generation tactics. That’s why we are here to help you catch up.

Facebook 100

Facebook Advertising Advertising Trends 100

Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147

Privacy B2B Data Report 147

Agility PR Solutions

OCTOBER 1, 2023

More and more brands are using influencers and digital content creators as a form of marketing. Is influencer marketing worth your time and money? PR managers can leverage influencer marketing when helping clients build their brand awareness.

Measurement 117

Measurement Crisis Management How To Crisis 117

Agility PR Solutions

FEBRUARY 16, 2023

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.

Social Media 177

Social Media Media Strategy Company 177

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Solutions providers typically face fierce competition in a crowded marketplace.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176

Privacy Marketing Media Web 176

Agility PR Solutions

DECEMBER 14, 2021

Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. Here are the best ways to advance your career in the digital marketing space: Set long-term and short-term […].

Marketing 164

Marketing Analysis Publicity 164

Agility PR Solutions

FEBRUARY 13, 2024

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms.

Social Media 78

Social Media Marketing Media Strategy 78

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147