ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Savvy event producers have put all the technology tools in place to approximate a live conference experience. There’s good news here, however.

Conference 310

Conference Trade Shows Technology Video 310

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Automotive Technology PR Specialists.

Technology 88

Technology Automotive Trade Shows Hotels 88

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. We can reach our customers via social media.

Automotive 66

Automotive Technology SEO Engineering 66

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

Technology 60

Technology Content Marketing Social Media Facebook 60

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 5) Technology isn’t replacing marketers yet. A similarly structured question address technology and marketing roles.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Meeting buyers where they congregate. Digital matters now more than ever. Is your website up to date?

Marketing 174

Marketing Employee Content Marketing Training 174

Shift Communications

APRIL 1, 2015

SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. Once started, SHIFT AIR will connect with your social graph and begin processing the data of people near you. However, the pieces and technologies to make the SHIFT AIR exist today. Christopher S.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk?

Industry 76

Industry Trade Shows Marketing Film 76

PR 20/20

MARCH 2, 2023

Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Machine learning technology is helping marketers personalize marketing efforts to each individual user. Connect with key influencers. Throw a little budget towards it.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Communications Conversations

OCTOBER 27, 2016

Social media manager. Interactive media producer. Media research analyst. I mean, companies are barely using social media well at this point and we’re going on eight years in now. The other shift–technology. Today’s marketer has to know a fair amount about technology.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. Whether buying or selling cloud technology, this data suggests IT wields considerable influence on the decision.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite. 22% social media posts.

B2B 64

B2B Report Marketing Survey 64

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. PR isn’t just PR anymore. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience.

Marketing 45

Marketing Trade Shows Local B2B 45

Solo PR Pro

JUNE 21, 2016

Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. However, as a solo you are not restricted to working local.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients.

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention.

Media Relations 40

Media Relations How To Media Conference 40