Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. Create Simple, SEO-Friendly URLs.

SEO 80

SEO Strategy Engineering Mobile 80

Lauri Pehar Borsh

MARCH 21, 2019

Here are four search engine optimization trends to embrace: 1. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Lauri Pehar Borsh

MARCH 21, 2019

Here are four search engine optimization trends to embrace: 1. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends. Part 1: Earned Media.

Trends 161

Trends Publicity SEO Advertising 161

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Prioritize quality over quantity with SEO content.

SEO 93

SEO Strategy Google Engineering 93

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Talk to your SEO and Web team. Has achieved an impressive quantity of amplification (through shares on social networks and/or links). Include these trends in your 2019 planning to give your results a boost.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms.

Video 88

Video Trends SEO Marketing 88

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO.

Measurement 356

Measurement SEO Web Social Media 356

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research. Many databases promise up-to-date background on media targets and trends.

SEO 333

SEO Analysis Meeting Travel 333

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. When it comes to successful SEO, there aren’t any shortcuts.

Engineering 147

Engineering SEO Google Comparison 147

Lauri Pehar Borsh

SEPTEMBER 21, 2018

Here are four search engine optimization trends to embrace: 1. By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results.

Trends 68

Trends SEO Communications Engineering 68

Onclusive

DECEMBER 7, 2023

Engagement Engagement measures the level of audience interaction with the content, such as likes, shares, comments, and clicks. By monitoring where and how often a brand or message is mentioned in the media, PR professionals gain insights into the effectiveness of their outreach efforts and the strength of their relationships with journalists.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Engagement Engagement measures the level of audience interaction with the content, such as likes, shares, comments, and clicks. By monitoring where and how often a brand or message is mentioned in the media, PR professionals gain insights into the effectiveness of their outreach efforts and the strength of their relationships with journalists.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

NOVEMBER 16, 2016

With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Backlinking is the bread and butter for SEO. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. PR and SEO are joined. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app.

SEO 62

SEO Engineering Google Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media? Social media should be no different.

Training 120

Training Employee Social Media Company 120

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Cision

APRIL 25, 2016

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story. Follow their four recommended steps to implement a social media influencer relations strategy.

Social Media 120

Social Media Brand Branding Media 120

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. You’ll need to embrace the trends of tomorrow to stay ahead in the game. Social Media. Social media has long been the fuel driving the marketing machine. Here’s another 2015 trend on the list.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.”

Survey 100

Survey Trends Marketing Creativity 100

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Here we’ll focus on the third kind and its unique advantages.

How To 98

How To SEO Strategy Social Media 98

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? Search data indicate trends , which can be filtered with either real-time searches from the last seven days or a longer timeframe.

Google 123

Google Engineering SEO Writing 123

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. Leverage All Your Social Media. It’s estimated that more than 200 million people in North America currently use social media. Many, if not most of them use social media.

YouTube 68

YouTube Social Media Engineering Media 68