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10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Branding Business Communications Digital Storytelling Examples About Us section B2B content B2B storytelling B2B websites business communications storytelling techniques website about us

A Q&A with NECN’s Peter Howe

inkhouse

The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. A: Real people, great pictures, great sound, and content that is of immediate interest to a broad range of people.

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'Modern Family' ad placement emphasizes storytelling

PR Daily

The show’s often bumbling father, Phil Dunphy, has always been employed as a real estate agent on the show, but last week he came out as a “Realtor.”. Watch this space for Phil Dunphy’s Real Estate #Philsosophies , coming soon. We are real people helping real individuals and providing them with a part of the American dream,” the rep told Associated Press. ABC’s “Modern Family” may have redefined the modern product placement.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Well, imagine you are the “real” news outlet.

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Your Story Needs White Space

ReimaginePR

As marketers, we have to think like script writers, musicians and even real estate agents. Blog Brand Storytelling PR Advice Reimagine PR Storytelling TechniquesHave you ever tried to sell your home? Remember just how much decluttering you had to do?

5 ways you can craft pitches to pique journalists' interest

PR Daily

RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. Let's say you work for a real estate brokerage and want to speak about the demand for office space in a certain market.

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Most people aren’t going to search on the “Wells Report,” and certainly no one is going to be searching for “context” on this topic, wasting this valuable real estate. As for the storytelling in the microsite, I will give it this.

Head to the Farmer’s Market for Great Exposure

Spin Sucks

Businesses, however, have to be diligent about how they use the limited real estate and time given while at the market. . But popular markets will limit vendors to their magic number of maximum real estate. By Hattie James.

The key to Snapchat is storytelling & intimacy

The Stalwart Blog

When you’re watching a video or looking at a photo, it takes over all the real estate on your smartphone screen. Storytelling - a “story” may only be one snap, but typically it’s a series of video snaps following your friend, celebrity or brand that day.

The PR Agency Review Process is Broken

Ishmael's Corner

The word “storyteller” now dominates the communications vernacular. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

What Goes in a Great Media Kit

ReimaginePR

love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. I get to sit on both sides of the media kit divide. I develop them for clients.

ABCs of pitching success

PR Daily

Eliminate hard returns between “Hi Reporter Jane” and the crux of your pitch, so that you are taking advantage of prime email real estate. A.wordsmith , a boutique PR firm specializing in brand storytelling for B2B and consumer organizations.

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word.

We Had a Fire

ReimaginePR

And these crazy kids: Frank Goodrich and Taylor Meredith , the best real estate agents in the universe, helped us make design decisions as did our oh-so-talented designer friend Heather Martin. We had a fire: . We didn’t talk too much about it or post it on social media sites.

9 ways to up your Twitter game

PR Daily

Here are some Twitter tips and trends you should be aware of, says Miller, who will speak at Ragan's Social Media & Storytelling Summit at Facebook in July. We should be using every single inch of real estate in the photos that we post to capture the eyeballs in the timeline.".

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Friday Wrap #182: Star Wars-free update on Apple’s Topsy shutdown, Cision’s purchase of PR Newswire

Holtz Communication + Technology

It’ll be worth keeping an eye on the account to see if an unpopular agency can gain supporters by providing near-real-time answers. Facebook tests real-time notification —You posted to Facebook and one of your friends is leaving a comment.

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles.

Repairing the broken PR agency review process

PR Daily

The word “storyteller” now dominates the communications vernacular. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Best Storytelling with Photography. CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry. We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more.

PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content.

PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

The Web is Not Flat

Doktor Spinn

Real estate agents could show listings to prospects without visiting it physically. 360 storytelling. It took us a while, but we eventually figured it out: The Earth is round, and we shouldn’t worry about falling off the edge.