article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

article thumbnail

Book review: Reputation in Business

Wadds Inc.

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

article thumbnail

What You Can Do With a Public Relations Degree

5W PR

A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

article thumbnail

The Different Types of Public Relations: A Complete Guide

Stern + Associates

Better community relations can increase sales, employee morale, and reputation. A crisis can be anything from a natural disaster to a product recall to a social media scandal. When a crisis happens, it is important for a business to have a plan in place to communicate with the public.

article thumbnail

Jobs in Public Relations

5W PR

There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. Crisis Managers.

article thumbnail

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. We recently had a conversation with a public affairs client. The influence of the right messenger applying the right pressure, via the right channels, was rapidly successful. .

Data 176