Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

NOVEMBER 13, 2015

Launchpad: A number of announcements regarding new product launches or expansions, such as The New York Times release of NYT VR to Sunday subscribers, its foray into virtual reality ( Nieman Lab ), a growing trend for evolving media outlets ( POLITICO New York ); YouTube introduces the free YouTube Music app ( The Verge ); Facebook aims to further (..)

Media 120

Media Automotive YouTube Product Launch 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.

Video 117

Video Communications Strategy Product Launch 117

MaccaPR

NOVEMBER 4, 2014

million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above).

YouTube 118

YouTube Brand Branding Crisis 118

PR 20/20

OCTOBER 4, 2018

Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

OnePitch

MAY 3, 2022

Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that. 00:04:26] TM: Yeah.

Banking 52

Banking Product Launch Pitching Interviews 52

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.

Video 62

Video Infographics Social Media Instagram 62

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?

Automotive 117

Automotive Mobile Interviews Video 117

Beyond PR

JANUARY 26, 2017

And there are a lot of livestreaming channels right now (and counting): Facebook Live, YouTube Live, Twitch, and Periscope are just a few of the current livestreaming sites. For example, my 12-year-old son thinks Facebook is for old people like me, so he prefers Twitch and YouTube for his livestreaming needs. Product demos.

Strategy 40

Strategy YouTube Product Launch Video 40

OnePitch

JANUARY 10, 2023

I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff. But I guess if you have like a complicated set of product launches, maybe want to have some – send me to a virtual press kit or something like that. ES: I think generally, press release is better. Want more tips from journalists?

Pitching 81

Pitching Financial Video Product Launch 81

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events. This involves legal.

Brand 60

Brand Branding Product Launch Video 60

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Why do you think that was?

Marketing 111

Marketing Video Product Launch YouTube 111

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? On the other side of the idea, what can you describe about the structure of the idea without giving it away in the headline?

Creativity 96

Creativity Product Launch Examples Energy 96

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes.

Social Media 60

Social Media Trends Apparel Media 60

OnePitch

JULY 12, 2022

I also love embargoes and exclusives for new product launches, especially if they’re brands that I’ve covered before or product types that I’ve covered before. I prefer to know when a launch is happening, when the embargo is lifted. 00:14:47] BB: No, of course. Its’ not the day yet, no. [00:14:50]

Pitching 52

Pitching Product Launch Writing Course 52

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. One of the biggest advantages to partnering with influencers is access to their followers.

Consumer 52

Consumer Marketing Social Media Instagram 52

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. In most cases, multimedia content (YouTube being the occasional exception) will not be included The domain on which the content is hosted needs to be accessible to search engine bots View all technical guidelines.

Google 94

Google Guidelines SEO Engineering 94

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? On the other side of the idea, what can you describe about the structure of the idea without giving it away in the headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Konnect Agency

NOVEMBER 7, 2019

When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. PR professionals LOVE hearing from their clients, but often we’re an afterthought when it comes to product launches, company news and c-suite announcements. Cut the Fat (on your social media). Your company is a social media go-getter.

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

JUNE 28, 2018

The ability to listen and analyze engagement metrics across social channels like Twitter, Facebook, Instagram and YouTube, alongside the rest of the earned media landscape is essential in providing a holistic view of campaign performance. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” They also worked in internet celebs like Tyler Oakley, famous YouTuber. But, it’s always there–that ask. Now give me 1,000 step ups.

Strategy 60

Strategy Product Launch Creativity YouTube 60

PR 20/20

JANUARY 15, 2019

Marketers can accelerate their video ad content by running video ads on YouTube and Instagram…”. Live streaming events, Q&As or product launch. How Can I Apply It? The use cases for video feel endless in marketing. Consider the following tactics to integrate video in 2019: On social channels, including video-based ads.

Trends 57

Trends Marketing Software Video 57

Critical Mention

AUGUST 29, 2019

Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. It’s ok to add a little bit of humor within certain media channels. More specifically, social media is a great place to test this practice. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189