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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. How To Find The Right YouTuber For Collaboration.

YouTube 116
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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

They were about the same product launch, and JotForm used them side-by-side with the same budget. They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Why do you think that was?

Marketing 111
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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes.

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Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

Livestreaming product launches. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it. They want to point to it from advertising. Sure, I see the upsides. I’m excited. Livestreaming events.

Brand 60
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Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. Remind your prospective customers about your product or service and how it will benefit them to drive increased curiosity and awareness.

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Google News: a new way to spread the story

Presspage

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. In most cases, multimedia content (YouTube being the occasional exception) will not be included The domain on which the content is hosted needs to be accessible to search engine bots View all technical guidelines.

Google 94