The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

Social Media 60

Social Media Trends Apparel Media 60

Prohibition

AUGUST 25, 2021

These stats highlight just how key video content is for social media campaigns. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. YouTube – long form content. TikTok – The latest trend.

Video 105

Video YouTube Instagram LinkedIn 105

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. The goal is to foster a sense of community and authenticity. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

Cision

NOVEMBER 13, 2015

Lastly, an honorable mention for this week’s latest social media sensation, NPR Chicken ( Poynter ). Have a great weekend, everyone! Image courtesy of steve eng on flickr.

Media 120

Media Automotive YouTube Product Launch 120

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

MaccaPR

NOVEMBER 4, 2014

million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above).

YouTube 118

YouTube Brand Branding Crisis 118

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. YouTube and Facebook both offer 360-degree functionality for viewers.

Video 78

Video Trends Strategy Marketing 78

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Konnect Agency

NOVEMBER 7, 2019

Cut the Fat (on your social media). Your company is a social media go-getter. When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. You even started dabbling in Gen Z-focused social media platforms like TikTok and Snapchat. Up Your Influencer Intake.

Instagram 60

Instagram Social Media Software Analytics 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Beyond PR

JANUARY 26, 2017

And there are a lot of livestreaming channels right now (and counting): Facebook Live, YouTube Live, Twitch, and Periscope are just a few of the current livestreaming sites. For example, my 12-year-old son thinks Facebook is for old people like me, so he prefers Twitch and YouTube for his livestreaming needs. Product demos.

Strategy 40

Strategy YouTube Product Launch Video 40

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Why do you think that was?

Marketing 111

Marketing Video Product Launch YouTube 111

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. A social media monitoring tool can help you track mentions about your company and make it easier to engage with industry influencers from time to time. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

PR 20/20

JANUARY 15, 2019

Marketers can accelerate their video ad content by running video ads on YouTube and Instagram…”. Consider the following tactics to integrate video in 2019: On social channels, including video-based ads. Live streaming events, Q&As or product launch. Social Media Today: Data-Driven Decision Making.

Trends 57

Trends Marketing Software Video 57

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40