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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 200
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I have colleagues who also layer on Trello and other content management systems as well. I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. More focus on different products (finally) aside from the typical news release or web story. Moral champions. “It’s

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98