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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice. While in 2016 only 12 percent of news-watchers favored online content, now 20 percent report this preference. Radio is still a popular medium. The survey also revealed that: Fewer Americans are relying on newspapers.

Study 118
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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. EILEEN KOREY.

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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. EILEEN KOREY.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86