Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Cision

AUGUST 9, 2017

What communicators need is a fresh new approach to reclaim their place at the head of the table — and that is what’s so exciting about the latest breakthroughs in influencer marketing and earned media: Influence the influencers: Thanks to social media, cultivating relationships with key influencers is easier than ever before.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites.

Media 93

Media Pitching Print Data 93

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

OCTOBER 15, 2020

If you’re going to sell software to lawyers, you got to have your wits about you. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. The content is gated, however, the publisher, ALM, has a unique strategy for social media.

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

OCTOBER 26, 2015

We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. New social performance dashboards provide a snapshot of your most important data.

Print 120

Print Software Mobile Writing 120

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Cision

MAY 4, 2015

Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration. Integrate real-time social monitoring into enterprise applications. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A basic media database tool like Cision and query site ProfNet are indispensable for media relations pros. But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. Use new tools. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. Identify non-traditional influencers in your industry whom you can target along with more standard media types. Do your research.

Pitching 40

Pitching Media Radio Print 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route.

Case Study 178

Case Study SEO Film Video 178

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. They also own the outreach tool mentioned above, Prowly.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. They also own the outreach tool mentioned above, Prowly.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

JUNE 14, 2016

As the PR director for the company, which developed and sold software , this conference sounded awesome. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. The problem I saw centered on the fact that we were a software company.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

MARCH 20, 2018

Digital media makes the event experience more personal and impactful for guests. b) Event-related social media: Today, the real-time experience of an event can be extended beyond the attendees through the tweets, live blogging, Instagram photos, and all the other bits of information being shared. d) Facial recognition check-in.

Industry 73

Industry Marketing Enterprise Mobile 73

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Contact database isn’t up-to-date.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2) April 7, 2014: Vocus. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Third, Social Media Experience. First, Writing Skills. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A content marketing platform (CMP) is software for organizing the content marketing process.

Content Marketing 111

Content Marketing Marketing Media SEO 111