Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Forget the formula.

Consumer 120

Consumer Strategy Print Pitching 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

OCTOBER 15, 2020

If you’re going to sell software to lawyers, you got to have your wits about you. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. This makes sense because lawyers are highly intellectual, trained to be reliant on the logic of precedent, and skeptical too.

Content Marketing 95

Content Marketing Marketing Print Software 95

Cision

OCTOBER 26, 2015

We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles.

Print 120

Print Software Mobile Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Then there’s Lynda.com f rom the creators of LinkedIn, an online library of video courses offering tutorials on everything from software development to Adobe Suite to mobile marketing.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. With modern software, the vast majority of monitoring work should be automated and do all of the tedious, non-strategic tasks for you.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 118

Software Case Study Advertising Advertising 118

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Make no mistake: interactive infographic creation is essentially software development. Once the final product is tested and released, PR professionals can begin pitching it.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

JUNE 14, 2016

As the PR director for the company, which developed and sold software , this conference sounded awesome. The problem I saw centered on the fact that we were a software company. We sold subscriptions to software as a service for profit. Sure, we developed content and we wrote email marketing pitches and purchased ads.

Marketing 60

Marketing Conference Software B2B 60

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. More than half of journalists say that displaying knowledge of past work, interests and beats is what drives them to pursue a story.

Communications 120

Communications Pinterest Print YouTube 120

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Frederik Vincx

OCTOBER 27, 2015

Clever PR automation software and workflows can help minimise boring tasks. Make it even easier by using specific software to find influencers based on interests. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching.

Google 60

Google Software Analytics Pitching 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. This was true of every industry, except PR technology. 4) PR tech mentions.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites. My take on Podseeker.

Media 92

Media Pitching Print Data 92

Cision

AUGUST 9, 2017

Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location.

Communications 185

Communications How To Media Measurement 185

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software. They’ll know their costs for media monitoring upfront and can put that in their pitch. Croll left open the idea that could change in the future. Workspaces.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression.

Software 136

Software Pitching System Analytics 136

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Deirdre Breakenridge

MARCH 12, 2015

There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. The colors you use on the web are not the same colors you use for print. There are tools and resources to learn more about color. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

SEPTEMBER 21, 2018

Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Doing that with a dozen core pieces of software is a lot easier than managing 30. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. This is why software companies have so much trouble serving the event department at a higher level.

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

MAY 4, 2015

Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Track and report on every pitch and interaction with the media using the industry’s most robust CRM. What the Future Holds: More Innovation.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 4, 2018

You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. If you sell software, your gut instinct will tell you to just list all the features you’ve built. This is where the gloves come off and copy about your products and services takes center stage.

Case Study 101

Case Study Marketing Study Content Marketing 101

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Although it was originally applied to the manufacturing process, many software development teams and service businesses have now adopted Kanban too. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60