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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Like other nonprofit news organizations, The Record relies on donations to continue operating.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. If you know and we talked about nonprofits before, if that is your passion, if that’s what you’re involved with, this is a great time to help your nonprofit if it’s related to that. Hard to think that far ahead.

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Meet the Media – Dan Rosenheim

Landis PR

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. We’ve got video of some sharks attacking a whale outside the Golden Gate!

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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3 Factors That Shape Your Brand Journalism Strategy

Cision

Will you set up a digital newsroom to host everything or mail out a printed newsletter? For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home. But what you write is dependent on your approach and defined outcomes.

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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Also print out a hard copy for those people. So, print a handout. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? Make it available to key personnel.

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