Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? Each one offers a unique platform to amplify your voice. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. >>> Did you know? The information.

Financial 88

Financial Video Survey Google 88

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

PR Fuel

JULY 19, 2020

Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. You’re in the right place. In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. Scroll down to discover what is a newswire.

SEO 94

SEO System Employee Policies 94

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Beyond PR

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 64

Communications Marketing Radio Airlines 64

Beyond PR

FEBRUARY 1, 2018

Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. But sending a press release isn’t just a one-and-done business. Not to mention coordinating last-minute changes and final timing with all of them.

Corporate 69

Corporate Internal International Engineering 69

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. If you work for a vendor, there’s a couple notes and links at the bottom just for you. 2) Meltwater rolls out new chat channels for 24/7 support. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. Why would you do this? In addition to U.S.

Internal 63

Internal International Data Media 63

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. Niche media outlets. Lifestyle/fashion/celebrity media.

Fashion 48

Fashion Pitching Tools Resources 48

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? What Does PR Stand For?

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? One of the oldest uses, and perhaps most valuable uses, is in media monitoring.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Polaris

APRIL 28, 2015

You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. If you’ve been working with one writer for a while, the release won’t require many revisions. News releases are tricky to write … and to edit.

How To 100

How To Marketing Writing Training 100

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. Quick plug: Do you work in PR and comms? Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. You will create higher quality content over time, and Google will figure that out.

SEO 40

SEO Google Writing Engineering 40

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters.

Survey 90

Survey Journalism Study Pitching 90

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. One place the results of this can be seen is in the press release. However, the key is getting buy-in for your ideas. However, the key is getting buy-in for your ideas. Lead with “Why.”.

Agency 40

Agency Real Estate Film Video 40

PR Fuel

SEPTEMBER 18, 2018

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. What a concept!

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

DECEMBER 24, 2019

3) Multimedia boosts press release views. “A A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML].

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Change isn’t easy. It takes time.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49