ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Brette Goldstein has cast over 50 films, five TV series, over 300 commercials, countless plays, seven pilot presentations, and various new media projects.

Film 156

Film Media Training Enterprise Interviews 156

Polaris

DECEMBER 3, 2014

Avoiding eye contact. In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Appropriate eye contact.

Interviews 132

Interviews Media Training Training Media 132

PRSay

AUGUST 3, 2022

We can all get better, to a degree, at maintaining eye contact during our key points or dribbling with our off-hand. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Training 146

Training Media Training Crisis Communications Writing 146

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Culpwrit

OCTOBER 3, 2022

From building relationships with multiple clients and contacts to media training to managing crises — all of it requires serious commitment and a high level of effort that can be exhausting… Continue reading Balancing Mental Health and Career Growth.

Media Training 70

Media Training Training Publicity Media 70

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The eye contact is strong; he leans forward and sits at attention. His eye contact is shifty, which is a hazard of using a teleprompter. Body language: Excellent eye contact (too much?).

Interviews 170

Interviews Media Training Training Video 170

PRSay

FEBRUARY 5, 2020

Then it occurred to her that she also knows several national media members who live and work in the Washington area. So this is not a post advising you to send expressions of concern to your media list the next time a weather event threatens their hometown. Get more media pitching knowledge from Michael Smart here.

Media 151

Media Pitching Media Relations Communications 151

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

PRSay

MARCH 19, 2020

Or place your notes there so you can read them and still make good eye contact. Make good eye contact. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Interviews 210

Interviews Video Meeting Skype 210

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. More importantly, these PR tactics will allow your funding announcement to be in the appropriate hands for those sought-after quality media placements and targeted exposure. Future B2B Opportunities.

Agency 98

Agency Financial Media Training Training 98

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

SEPTEMBER 28, 2018

Phone contact is much more personal than email. A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Media 152

Media Pitching Media Relations Writing 152

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment.

Resources 214

Resources Pitching Television Radio 214

Rock the Status Quo

DECEMBER 11, 2014

Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. After all, media relationships are a major part of the value we bring, no matter how many clients come and go. Oh, the happiness!!! It makes the relentless frenzy of seeking editorial worthwhile.

Interviews 174

Interviews Real Estate Media Pitching 174

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Speaking to the media is much like a performance and so enthusiasm is essential in order to resonate with your audience. 1) BE ENTHUSIASTIC. 6) DON’T GET ANGRY. 9) AVOID JARGON.

Interviews 48

Interviews Media Media Training Training 48

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . How PR Teams Manage the Unexpected. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Email Brad directly: contact@mrmediatraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. Same thing with any contact from them via Twitter.

Pitching 205

Pitching Radio Course Journalism 205

PRSay

SEPTEMBER 4, 2020

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Turn on your video. It can be rude to not turn on your video.

Conference 195

Conference Video Software Privacy 195

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. They are people.

Television 221

Television Pitching Interviews Radio 221

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. How do you do it?

Media Relations 87

Media Relations Media Pitching Course 87

PR in High Definition

APRIL 27, 2023

Periods of less coverage and less contact with the press can feel like a step back. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. But what about the tech companies whose bread and butter isn’t generative AI?

Case Study 62

Case Study Media Training Reputation Training 62

PRSay

MARCH 25, 2019

Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. Strategically time your announcements to the public so the media learns about it shortly after your employees do. If the internal email goes out at 10:30 a.m.,

Internal 155

Internal International Communications Employee 155

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PRSay

OCTOBER 17, 2018

But your boss or client keeps pushing you to bombard many more contacts with generic outreach. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”. 1 complaint from media about PR pros.

Pitching 178

Pitching Training Media Relations Consumer 178

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

We no longer use a literal “clipping service” , we don’t care if a contact’s name is in your Rolodex , or if anyone is using “Bacon’s” But there’s an entire PR lexicon to learn and new terms coming all the time. media monitoring. thought leadership. key messages. background. attribution.

Publicity 120

Publicity Media Training Interviews B2B 120

Barokas

APRIL 23, 2020

My social media feed is filled with photos and stories of home refreshes and cleaning projects that have lived at the bottom of to-do lists for months or years. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. The following is an example of a media policy which you can use for your business.

Policies 57

Policies Examples Interviews Media 57

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 164

Pitching Travel Journalism Exercises 164

Doctor Spin

MARCH 23, 2023

Having consulted numerous organisations of varying shapes and sizes, I suggest the numbers for media training potential corresponds with the numbers for potential leadership; about 10% have natural talents for becoming a great spokesperson or a thought leader for the organisation. Another 20% can get there with guidance and training.

Leadership 52

Leadership Training Employee Media Training 52