PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 148

Report Pitching Media Survey 148

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Sadly, a recent Nasdaq Public Relations Services / PR News poll found that nearly half (48%) of the communicators surveyed lack a crisis plan. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Solo PR Pro

NOVEMBER 23, 2015

If you’re so inclined during your downtime, we’ve collected a list of some of our most useful posts this year, in case you missed them: 2015 Solo PR Pro Compensation Survey Insights Report – A detailed report on the findings from a survey of independent communications consultants that Solo PR Pro conducted.

Media Training 40

Media Training Training Survey Conference 40

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

That could mean more sophisticated tools for tracking social media, or spending on original surveys or proprietary research data, which can set you apart from the crowd. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions.

Agency 149

Agency Tools Technology Media Training 149

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. As for management, it’s worthwhile to invest in classical media training before a crisis occurs.

Study 60

Study Leadership Crisis Crisis Communications 60

Solo PR Pro

NOVEMBER 17, 2015

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Barokas

JANUARY 7, 2019

Deepen relationships with media and influencers that favor competitors. Conduct extensive and ongoing media training to polish spokespeople and increase opportunities for coverage and speaking. Implement data-driven campaigns, leveraging analyst research and proprietary surveys/market studies. Earn coverage in USA Today.

Case Study 60

Case Study Construction Exercises Media Training 60

Reputation Us

JANUARY 13, 2016

looks at organizational issues preventing good communication, opportunities for media coverage or lack thereof, quantifiable survey data to really understand your public reputation, and opportunities to positively engage the public through partnership, social media and/or other platforms. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. However, Thrasher added, journalists understand that media relations specialists are busy, too.

Report 170

Report Local Media Pitching 170

Bad Pitch Blog

MAY 5, 2009

No matter what business you’re in or promoting, if someone wants media attention, someone in the media will someday want to speak to customers. 2011: Trendspotting customers educating clients good pitch good PR media training preparation testimonials yes we can' Here’s what to do when get the I Want A Customer demand: 1.

Pitching 40

Pitching Media Training Training Education 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. It’s not enough to be a well-trained expert communicator; you had better know business and the language of business.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. It was conducted online using Survey Monkey in November and December 2014.

Measurement 60

Measurement Communications Crisis Management Training 60

ImPRessions - Crenshaw Communications

APRIL 21, 2017

Lyft on the other hand, recently celebrated an extra three percent bump in users and high marks in a recent customer survey. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136