Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

Radio 92

Radio Television Social Media Sports 92

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We,

Corporate 100

Corporate Crisis Management Crisis Government 100

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PRSay

MAY 24, 2021

Several nonprofit organizations and philanthropists have stepped forward to make competitive bids that would prevent Alden — which has a reputation for drastically cutting newsroom staffs — from assuming sole ownership of the company. Brian Knox, executive vice president of public relations at Laughlin Constable in Milwaukee, Wisc.,

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Landis PR

APRIL 4, 2022

Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health. Newsjacking can sometimes be a fairly risky public relations tactic (hello April Fools’ Day). A Social Media Guide to Newsjacking.

Case Study 52

Case Study Television Video Travel 52

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

NOVEMBER 22, 2019

As previously mentioned, earned media comes in different forms. Either way, it is important to take advantage of these media opportunities. Good or bad, every mention is an opportunity to shape your brand’s reputation. Always know who’s talking about your brand with real-time media monitoring.

Radio 104

Radio Media Newspapers Sports 104

David PR Group

SEPTEMBER 3, 2014

When news breaks, it also breaks on social media sites, and that’s when we might gravitate back to traditional media outlets such as television and the big news websites. Are you staying informed via traditional media outlets, or does social sharing have an impact on the news you consume?

Newspapers 73

Newspapers Print Radio Local 73

David PR Group

JULY 9, 2014

After snubbing Cleveland in his much-maligned televised announcement four years ago, how James handles his next move will certainly have an impact on his overall image. Can he afford another public relations gaffe at the expense of Cleveland and its fans? www.davidpr.com. author: John P.

Crisis Communications 48

Crisis Communications Television Newspapers Agency 48

Bad Pitch Blog

AUGUST 11, 2007

2) Two Techniques That Help You Embrace Brevity Copyblogger Less is More 3) Pitching Breakfast Television in Toronto PR Works David Jones serves up a dish of media relations insight on pitching TV. Alan details this for one of his clients. Some of this insight can easily be applied to other blogs.

Journalism 40

Journalism Television Pitching Measurement 40

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 View this post on Instagram.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

FEBRUARY 27, 2020

Being fashionably late in world of social media just doesn’t work. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

A single misstep can lead to a public relations nightmare, causing reputational damage. This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103

Ethics Trends Social Media SEO 103

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. How have you built that reputation? And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances?

Local 94

Local Course Community Interviews 94

Stern + Associates

JANUARY 22, 2015

As public relations practitioners and communicators, we’re in the business of reputation management. Yet, our own reputation is often seriously misunderstood. We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. Blog communicator Public Relations reputation'

Media 48

Media Reputation Film Construction 48

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity.

Television 40

Television Corporate Infographics Radio 40

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Media-watchers were taking bets on how long Licht could last after a “brutal” and deeply reported profile in The Atlantic. The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a town hall with Donald Trump in front of an “extra-Trumpy” live audience.

Reputation 334

Reputation Television Internal International 334

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

ImPRessions - Crenshaw Communications

JANUARY 19, 2021

Not every moment will be as clear or as big as watching an insurrection on television, so the question arises: when is it appropriate for a brand’s external messaging to verge into politics or politically charged issues? More recently corporate leaders spoke out against the unprecedented unrest at the U.S. The answer: it’s complicated. .

Brand 306

Brand Branding Television Government 306

Stuart Bruce

OCTOBER 30, 2014

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. She will know what public relations actually is. Public relations is about reputation – the result of what you do, what you say and what others say about you. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. There will be a surge of DIY programmatic media (DMP) usage, which costs more than social, making powerful third-party data libraries (better targeting than social ever had) available to savvy marketers for a higher cost. 32: Rachael Wolensky of ALM.

Social Media 91

Social Media Marketing Media Creativity 91

Flatiron Communications

JANUARY 15, 2016

And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen? Instagram), while others have done so through their creative and prolific media output, e.g, Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28