Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. We have to be where people are,” she says. “We We tell entire stories through visuals. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Even my public-facing Facebook page has that info. In short, it would have been easy to see I’m not in LA.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is an example of what is colloquially referred to as “intent data” in the industry. This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter.

Publicity 89

Publicity Media Advertising Advertising 89

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Real PR professionals have used whatever channel happens to work.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

DECEMBER 21, 2023

Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? Using a webpage (perhaps with several linked sub-pages) makes the issue of delivering a brief media kit irrelevant. media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

MARCH 29, 2021

During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution. To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g.,

Media Training 180

Media Training Training Interviews Media 180

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. It probably does. Talk to Us !

Media 95

Media B2B Groups Conference 95

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Refer to editorial calendars.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. c) Media Relations on the Us Market: Similarities and Differences With Europe via Prowly & Jo Detavernier.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

AUGUST 9, 2016

This includes, but is not limited to: Analyst relations. Blogger relations. Community relations. Employee relations. Media relations. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

APRIL 28, 2007

Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version). Nobody did more with less," referring to his mini-budget and maxi-results. Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40

Sword and the Script

JANUARY 16, 2024

Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel offers basic three ways to do this: a) You can search the database of a million journalists based on the topics they cover or the media outlet. They employ 20 employees.

Software 136

Software Pitching System Analytics 136

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Visualize the waste on your Post-its to make it easy to refer back to the key issues. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as.

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. OK… there’s still a bit of a ball and chain, especially if your work focuses on media relations. I wrote up this case study shortly after the project finished, and still refer to it.

Strategy 40

Strategy Case Study Community Creativity 40