Media Relations Pitching Print Reference 
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.
Cision
SEPTEMBER 29, 2016
The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
Newsfile
FEBRUARY 28, 2024
Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. User Experience (UX) refers to the overall experience people have while interacting with a product or service.
Prohibition
MAY 13, 2022
From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? What is media coverage? Why is media coverage important? Media relationships.
Burrelles Fresh Ideas
AUGUST 2, 2023
Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.
Journalistics
FEBRUARY 25, 2013
For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.
Expert insights. Personalized for you.
152 
Let's personalize your content