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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 85
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Sure, I loved sports, but it was the layout and format of the magazine I loved. I see illustrations. Big visuals.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While we had pitched other outlets, the story felt like a natural fit for Fast Company: While this story – a partnership between our client, a professional sports team, a university, and other partners – was an innovation story at heart, it showcased the power of collaboration to help make this sport safer. And he did beautifully.

Media 96
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Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports). Great longform storytelling.

Sports 45
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. The Wrike Blog.

Blogging 170