Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Waxing UnLyrical

FEBRUARY 1, 2011

Is there a difference between KPIs, PR outcomes and business outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. 1) How long should a blog post be?

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place.

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

SEO 42

SEO Measurement Tourism Analytics 42

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Get Shareaholic test Filed under Guest Posts , Narciso Tovar , Social Media , Speaking | Tags: jimi hendrix , narciso tovar , presentation preparation | Comments (8) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 23, 2011

Digital Analytics edition.] Why: Avinash, my measurement GOD, writes long posts to begin with, but they are always personable, funny and really easy to read. Essay: a new moral agenda for PR , by Paul Seaman. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Because, let’s face it, this isn’t exactly the New Yorker of PR blogs.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 5, 2010

from Chuck Hemann ‘s Analytics is King. Get Shareaholic test Filed under Social Media , Weekly Roundup | Tags: building relationships , chuck hemann , jennifer wilbur , joe hackman , justin goldsborough , lindsay allen , speakerbox , steff metal | Comments (13) Site settings comment help? What other reason do you need?

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 21, 2010

What I’d love to see if they can pull off, is for a way for people to tag Facebook friends through Amplify. And Amplify has all the other bells and whistles we’ve come to expect thanks to Twitter: tagging people using their Twitter handle (my suggestion!) Just why do I love Amplify so? Now that would really be something.)

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

PR 20/20

FEBRUARY 3, 2016

For more robust analytics and more social profiles in one dashboard, check out the paid version. See below for a snapshot of what we’re using on the PR 20/20 website. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. All conversations can be tagged (e.g. Good luck!

Tools 40

Tools Marketing Google eBook 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Avoid tagging every word or phrases that are hard to read or unintentionally awkward like this, our favorite fail from online database of talent reps, Who Represents. Measure results.

Strategy 147

Strategy Trends Guidelines Social Media 147