article thumbnail

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

article thumbnail

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. A good free example is Facebook’s audience insights that provides you a more detailed look at what a page’s fans like and dislike from TV shows, popstars to sports teams.

article thumbnail

How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

article thumbnail

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Unique Website Visitors.

article thumbnail

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Even social media applications like TikTok can be leveraged: let’s say you’re an e-commerce company that specializes in sports clothing. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

article thumbnail

How To Use Tech Tools to Improve Your Content

Cision

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. Tools to improve your SEO. SEO tools can help you optimize for SEO without spending a lot of time and resource to do it.

Tools 120