Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. At that point, the system failed completely and Twitter erupted with complaints. Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening.

Crisis 120

Crisis System Product Launch Reputation 120

PR 20/20

OCTOBER 5, 2016

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. You can connect with Shane ( @Shane_Barker ) on Twitter.

Infographics 84

Infographics Marketing Study Product Launch 84

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics. Customers came back (if I remember, correctly). Beyond thrilled, actually.

Social Media 60

Social Media Product Launch Instagram Media 60

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), What’s your best tip for measuring PR? Shoot us a Twitter DM or email us at info@onepitch.co and let us know who you’d want to see featured next!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

SEPTEMBER 25, 2018

If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. People have different goals and different measures of success. They were about the same product launch, and JotForm used them side-by-side with the same budget.

Marketing 111

Marketing Video Product Launch YouTube 111

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

JUNE 28, 2018

The ability to listen and analyze engagement metrics across social channels like Twitter, Facebook, Instagram and YouTube, alongside the rest of the earned media landscape is essential in providing a holistic view of campaign performance. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

AUGUST 3, 2015

” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. “Snapchat is a generation-specific platform, ideal for popular or new product launches. Some noted that Facebook changed their image uploads to emulate Snapchat photos.

Mobile 120

Mobile Advertising Advertising Facebook 120

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. And then they rigorously measure the performance of that content against metrics and KPIs that tell whether or not that content is achieving its twofold purpose of delighting customers and driving revenue. And I’ve followed it to the letter of the law.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). Connect with him on Twitter. Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. This could be the history of the company, its values, an upcoming company event or a new product launch. Secondly, we have consideration campaigns. Carousel Image ads.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145

MaccaPR

NOVEMBER 4, 2014

Consider: Until recently, the visual image at the top of Beats by Dre’s Twitter page featured an electrifying full-color photo of tennis superstar Serena Williams (above), her muscles rippling as she listens with Beats by Dre headphones. Source: Beats by Dre Twitter ). The image was sexy, powerful and massively cool.

YouTube 118

YouTube Brand Branding Crisis 118

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Compared to other channels such as Facebook, you can post more often on Twitter. Twitter is a two-way street.

Social Media 40

Social Media Pinterest Media Marketing 40