Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 108

Media SEO Analytics Analysis 108

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Do you write a new pitch all together? Did the reporter get the email? The NewsAI Platform.

Software 70

Software Tools Pitching Media Relations 70

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. For marketers and PR professionals, alignment matters a great deal. Sometimes this is as simple as implementing additional Google Analytics tracking codes; sometimes this is as complex as lead co-registration or other data exchanges.

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Get Shareaholic test Filed under Guest Posts , Narciso Tovar , Social Media , Speaking | Tags: jimi hendrix , narciso tovar , presentation preparation | Comments (8) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information.

Agency 159

Agency Meeting Measurement Construction 159

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). 1) Use paid social to support media pitching. Fewer reporters are inundated with more pitches every year. Professional associations; and.

B2B 79

B2B Facebook Advertising Advertising 79

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Big PR Results Start Small, Scale with Technology. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

PR 20/20

OCTOBER 31, 2017

Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. After all, as the old proverb goes: “What gets measured gets managed.”. Book a hackathon with PR 20/20, or learn how to host your own hackathon. Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Instagram Analytics 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. It’s a work in progress.

Publicity 164

Publicity Ethics Data Community 164