Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JULY 25, 2017

Where possible, work with clients to offer opportunities for shared exposure with other category players. One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Be fearless in dreaming up potential partnerships.

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution.

Industry 86

Industry Media Technology Employee 86

Beyond PR

SEPTEMBER 26, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? These journalists spend little time on social media relative to their peers. Does Industry Matter?

Journalism 63

Journalism Social Media Study Comparison 63

NewsWhip

MARCH 31, 2021

They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide. And I think also just from the clients, right? Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. But first, you need to know who I am.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

DECEMBER 14, 2010

He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Job Hunting Online said: How To Become A Public Relations Star | Waxing UnLyrical [link] [.]

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

JANUARY 11, 2022

The industry track record in this vertical isn’t good for customers in my observation. A new powerhouse to shake up the all-in-one market? And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. PRgloo is based out of London and bills itself as a “media relations platform.”

Reputation 85

Reputation Technology Tools Data 85

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JANUARY 27, 2011

By now, everyone is some kind of social media “expert.” So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. It means we are not educating the entrants to our industry well. Be more vague than the Twilight Zone. It’s one of the problems with PR.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? .

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? We in the PR industry have done a poor job of defining and promoting what we do. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. The service uses artificial intelligence to find, summarize and cluster news.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc.

Marketing 168

Marketing Employee Content Marketing Training 168