PR Fuel

NOVEMBER 11, 2021

Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. You can, of course, write and issue a business press release yourself. Press releases are released to the media to be made public.

Advertising 101

Advertising Advertising Writing Product Launch 101

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. So in addition to the monthly retainer, you can expect to be billed for materials they write for the press, or time spent on research, phone charges, copying, postage, etc.

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Radio How To Public Affairs Print 78

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. What Does Digital PR Involve?

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Digital PR Print Construction Television 76

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. In my role today, the most fun stories I get to write come from test-driving trucks.

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Meeting Automotive Transportation Newspapers 60

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

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Handbook Guidelines Print LinkedIn 131

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Fortunately, there’s a solution. Share Tweet Share. SCHEDULE A DEMO.

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How To Journalism Radio Newspapers 90

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

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Survey Industry Leadership Study 96

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

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Social Media Newspapers Media Pitching 49

Waxing UnLyrical

MARCH 16, 2016

I’m writing a mystery novel and will attend a mystery writer’s conference later this year. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site. You can do it on a tablet or with a printed book or magazine. Attend a conference or workshop.

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Conference Meeting Groups Newspapers 40

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do. It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

JUNE 22, 2009

The latter is one of the most effective ways to get coverage in your favorite newspaper or magazine. I’m sure that after BusinessWeek printed these sentences, Martin and his pals were high fiving each other in the conference room, sparking up Churchills left and right. I, however, do not recommend death or taxes.

Newspapers 40

Newspapers Print Writing Video 40

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

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Radio Local Writing Newspapers 103

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. We don’t know whether that magazine was put into a dentist surgery and four people read it.

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Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week. Politics complicated PR and business communications.

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Survey Marketing B2B Study 176

PR Fuel

SEPTEMBER 4, 2018

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Unfortunately, too many press release writers never improve their writing skills.

Writing 45

Writing Report Education Company 45

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Create High-Quality Assets.

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Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Do a comprehensive look at what you’re trying to write about. “It’s a question of figuring out what the story is. A native of Greenville, S.C.,

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

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Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. A lead form for a magazine’s free email newsletter is another.

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Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Re-write white papers as long form contributed articles. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60