PR Fuel

JANUARY 24, 2022

Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, what about NBA teams giving fans a chance to play one-on-one against their favorite local player at the NBA Finals?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Beyond PR

APRIL 5, 2018

Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Execute And Adjust Campaign Messaging On-the-Fly. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Does your content appeal to a national, state or local audience? Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. So I wouldn’t say that any of these things are new trends, but they’re new (and exciting) to Patterson!

Corporate 0

Corporate Agency System Meeting 0

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Ours is dynamic and proactive profession, and we benefit from our ubiquity in: contributing to the general workplace and local and national discussions. By Enrica Orecchia. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60