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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Permalink

Publicity 331
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183
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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. You may use media outlets like radio or TV for your campaign. If you run a small business, local media can help you reach your target audience.