Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

AUGUST 26, 2015

CEO of Likeable Local. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 19, 2015

Jim’s Plumbing is a local Cincinnati-based company and has accrued over 3,000 Facebook fans in the three years that it has been an active social site, primarily building the fan base by incentivizing “Likes” with customer coupons. Looking for new ways to measure your PR efforts? Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while. In a word, data.

Marketing 64

Marketing System Data Tools 64

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. At SHIFT we’re big proponents of data-driven PR. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. Great profile, and two important local SEO backlinks. “How?

Communications 81

Communications How To Blogging Content Marketing 81

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link].

Storytelling 53

Storytelling Data Journalism Resources 53