PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Jim’s Plumbing is a local Cincinnati-based company and has accrued over 3,000 Facebook fans in the three years that it has been an active social site, primarily building the fan base by incentivizing “Likes” with customer coupons.

Social Media 120

Social Media Strategy Media Facebook 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. At SHIFT we’re big proponents of data-driven PR. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60