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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
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Public Relations Skills

PR for Anyone

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). A hook is as simple as what you see on a magazine cover.

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Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle.

Pitching 319
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How to Boost Your Reputation on Google

Cision

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more.

Google 319
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Establish yourself as an industry expert

PR for Anyone

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. Check the headlines and take a look at what online magazines are using. Watch what your television is airing.

Industry 189
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 190
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Good Stories

PR for Anyone

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When.

Pitching 130