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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Local media loves to cover stories about local businesses.

Publicity 331
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. adults say they get news from social media “often” or “sometimes,” according to Pew.

Handbook 191
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Beyond PR

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

Radio 104
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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. Another said coronavirus stories are all she is working on.

Resources 214
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Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Star Tribune , and. I read the.

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PR 101: How to Pitch Travel Journalists

Cision

Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. The answer is, social media. More often than not, travel writers are open to social media pitches. Does he or she focus on family travel? Look Beyond the Email Pitch.

Travel 174