Sword and the Script
JULY 11, 2023
Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”
Sword and the Script
FEBRUARY 17, 2015
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. By extension, business customers can also help one another.
PRSay
FEBRUARY 28, 2023
In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Know who you pitch. Can you get an answer for me?” photo credit: shock
The Proactive Report
MAY 4, 2015
She’s been studying this for five years now and she shared the 2014 stats for Inc. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Small Businesses Succeeding on Social Media. 500 social media use in an SNCR webinar today.
Communications Conversations
MAY 20, 2020
” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” So, there you have it, two great brand journalism case studies during the COVID age. During the pandemic, Salesforce started a new brand journalism initiative called “Leading Through Change.”
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