ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. Trade allow more in-depth storytelling.
ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.
Rock the Status Quo
DECEMBER 10, 2015
Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. GET INSPIRED!
Waxing UnLyrical
MAY 27, 2015
Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” With thought leadership comes risk. Finding your voice: the first step to thought leadership.
Garrett Public Relations
AUGUST 27, 2023
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)
PR 20/20
OCTOBER 9, 2018
Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. A: Our biggest challenge is that we’re really a small business trying to do big things. A: Be prepared.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. If they’re about to spend thousands on a company-wide SaaS solution for a business application, all bases will be covered.
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