Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

MARCH 6, 2023

Finding the right agency is more than hearing great ideas and understanding reputations. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. Define the Process – Next Steps Determine how you’re going to move forward – written proposal? Presentation over zoom?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Communications Conversations

AUGUST 8, 2019

Are we starting to see the phasing out of **holes in communications leadership positions? Not qualities that define great leadership. Let’s just look at a few people who have seen success of late, and who are climbing the leadership ladder in communications here in Minneapolis/St. Personal comments. I can sense a trend.

Public Affairs 68

Public Affairs Leadership Reputation Sports 68

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. However, reputation management is more than a CEO responsibility.

Communications 97

Communications Public Affairs Crisis Communications Reputation 97

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

Communications 116

Communications Case Study Training Reputation 116

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. He was looking to expand on this and reach schools focused on public policy and international relations. I then emailed them the link to complete the survey online.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team.

Crisis 63

Crisis Crisis Management Leadership Training 63

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. an embarrassing public CEO flub or a global product recall), the digital channels through which a crisis will spread are fast and ferocious.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. These leaders believe in the power and value of public relations. Who do you think has great public relations? Where would you most like to practise PR?

Energy 53

Energy Measurement Internal International 53

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. ” I’m not sure what that means, but it’s clear that every major corporation is looking at its public affairs, lobbying, and candidate donation commitments in a new context. Why business can help.

Corporate 338

Corporate Policies Groups Public Affairs 338

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. disregarded the core tenets of crisis PR.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

PRSay

SEPTEMBER 22, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 77

Ethics Public Affairs Reputation Education 77