Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

PRSay

MAY 4, 2022

The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators.

Film 150

Film Communications Media Interviews 150

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 91

Agency Crisis Communications Consumer 91

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 14, 2019

There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications. Maybe you’ll tell it through social media. Maybe there’s a comic or a graphic or a short-form video.

Internal 66

Internal International Conference Public Affairs 66

Stephen Waddington

MAY 16, 2019

Her role ranges from drafting reactive statements to working on campaigns for press and social media. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. He described breaking a story about a pornographic video pirating ring. Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 23) “Organic media relations is MUCH harder these days.”.

Corporate 73

Corporate Communications Survey Employee 73

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

NOVEMBER 19, 2017

Understand how publics are shifting to new forms of media thanks to the internet. #3 3 Social media matures. Social media is maturing. Short video messaging is the current vogue. This emerging media environment faces challenges with fake news and transparency. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 167

Marketing Employee Content Marketing Training 167

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. .”

Writing 190

Writing Communications Marketing B2B 190

Landis PR

JANUARY 3, 2022

It heightens relevance for audiences and creates avenues for customer engagement beyond content platforms and media relations to include videos and virtual events that can also include third-party influencers and authoritative voices bolster the B2B brand’s profile. Websites as interactive customer engagement tools.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 90

Social Media Marketing Media Creativity 90

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84