PRSay

NOVEMBER 21, 2022

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Intangible assets include people , relationships , reputation …our territory. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 174

Communications Journalism Advertising Advertising 174

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Yet Boggs says better leadership may yet appear.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 142

Nonprofit Local Journalism Newspapers 142

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Gain consensus from your organization’s leadership and prepare to weather the storm. Now, some Americans demand that organizations behave like activists. Next, be brave, like Hobby Lobby.

Brand 116

Brand Branding Nonprofit Government 116

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series. “I

Journalism 147

Journalism Newspapers Policies Google 147

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To build and enhance organisational reputation. To offer organisational leadership. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. But journalism does addict you to quick results and to working alone. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

Ishmael's Corner

JANUARY 8, 2020

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. Here comes the second half.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Reputation Specialist Michael Toebe

MAY 4, 2022

This, to them, is leadership. He promoted hydroxychloroquine to treat COVID-19, Al-Arshani wrote, adding, “The New York Times reported in December 2021, that the British Medical Journal analyzed 80 medical recommendations on Oz's show and found that less than half had been supported by evidence.” Mehmet Oz. Again, that’s ridiculous.

Education 52

Education Reputation Social Media Journalism 52

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Remember that you can always rebuild your reputation. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect.

Communications 137

Communications Film Radio Reputation 137

PRSay

SEPTEMBER 4, 2019

Is it consistent with your reputation and with the reputation of your client/organization? I recommend you explore a number of models until you come up with a format that suits you and helps you prepare the facts and then share an ethical-decision-making model to discuss with leadership,” Whitman advised.

Ethics 98

Ethics Case Study Twitter Reputation 98

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. The public’s assessment of an organization’s reputation predicts Communicated Relational Commitment or a commitment to maintaining a relationship with the organization.

Public Affairs 86

Public Affairs Publicity Journalism Study 86

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. “I’m really proud of the final product.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 186

Company Employee Internal International 186

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering. Comment: Amen. What stood out for you?

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JULY 26, 2022

But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into.

Media 166

Media Pitching Agency Guidelines 166

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. For example, ask a question to prompt discussion around the article.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. PricewaterhouseCoopers. Salesforce. percent).

How To 120

How To Media Employee Policies 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. There is a right way and a wrong way to do it, however. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Wadds Inc.

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To build and enhance organisational reputation. To offer organisational leadership. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 72

Publicity Ethics Training Education 72

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Read: How to Position Your Organization as the Voice of Credibility, Trust and Leadership.

Crisis 100

Crisis Crisis Management How To Viral 100

Stuart Bruce

MAY 29, 2016

New Labour leader Jeremy Corbyn went one step farther and rather than even hiring a news journalist hired Seamus Milne who was a Guardian columnist so not even at the frontline of hard, investigative news journalism. The biggest problem in hiring a journalist to lead public relations is that their expertise is limited to journalism.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. I took a business ethics course when I was studying for my MBA. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). You won’t have much to say in terms of “thought leadership.”

Social Media 98

Social Media Brand Branding LinkedIn 98