PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. And why is this a game-changer for your business? It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. They know you are IT within seconds.

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Pitching Media Interviews Video 130

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. Watch our interview here and read the full transcript below. Interview Transcript. PR FOR ANYONE.

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Pitching Fashion Media Interviews 130

PR for Anyone

JUNE 30, 2021

If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. topic that relates to you and your business, move that publication to the top of your list. Hard to think that far ahead.

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Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely and relevant you have a much better chance at getting the yes. Remember, these are for local media and national television.

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Pitching Television System Local 130

PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. I use it every day in my own business so I’m not just telling you to try something, I know t works! Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. The formula works.

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Publicity Video Pitching System 130

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. ” Or, in the case of more difficult clients, “… in the last five minutes?”

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Pitching Real Estate Banking How To 100

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here. An inside track to their innovative approach.

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Measurement B2B Google Financial 136

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. Still, although they were unable to take full advantage, it did launch their business.

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Publicity Interviews Media Relations Company 49

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business. 2) Your stories are BORING.

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Publicity Measurement LinkedIn Small Business 70

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

Small Business 97

Small Business Writing Engineering Infographics 97

Beyond PR

AUGUST 16, 2016

First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

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Pitching Biotechnology Media Healthcare 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

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Pitching Consumer How To Meeting 63

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

Journalistics

APRIL 17, 2013

You’re seeing this today with The Coca-Cola Company’s new Journey Homepage , where the company’s website has been transformed into an online magazine (shameless plug, read my recap on CES on Journey here ). or Entrepreneur magazine’s content. Remember that time when you almost went out of business? Think Local.

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Brand Branding Media Local 52

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. What''s it mean? They''re asking: 1.

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Journalism Real Estate Print Newspapers 41

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness.

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Communications Community Measurement Study 104

Victorious PR

FEBRUARY 22, 2023

Entrepreneur Magazine? If you’ve gotten to this point in the video, probably not… Now think about all the other business owners, just like you, watching this masterclass. You don’t have to worry, our team will teach your team — you just sit back and get featured in magazines! Have you been in the press before?

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Publicity Video Pitching Google 52

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. The quotes pique far more interest around our guests and their interviews.

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Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. even a free marketing course).

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Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

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Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. That means, I write for the WSJ’s small business section, so don’t pitch me your Walmart story.

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Print Media Pitching Writing 100