Interviews Local Magazine Small Business 
PR for Anyone
SEPTEMBER 1, 2021
I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.
PR for Anyone
SEPTEMBER 15, 2021
How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely and relevant you have a much better chance at getting the yes.
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Rock the Status Quo
DECEMBER 10, 2015
I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva).
Mora Communications
AUGUST 31, 2015
Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? National media feeds the local media.
OnePitch
JUNE 16, 2022
She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!
PR Fuel
MARCH 19, 2021
Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.
Journalistics
APRIL 17, 2013
You’re seeing this today with The Coca-Cola Company’s new Journey Homepage , where the company’s website has been transformed into an online magazine (shameless plug, read my recap on CES on Journey here ). or Entrepreneur magazine’s content. Remember that time when you almost went out of business? Think Local.
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