Advertising Interviews Magazine Small Business 
PR for Anyone
MARCH 23, 2022
What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Gift guides of most national magazines are fully booked by July 1st. Knowing the themes of a magazine in a particular month lets you know if your story idea might be a potential fit.
Onclusive
FEBRUARY 22, 2018
We focus on working with non-profits, small businesses, women CEOs and business owners. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets.
PR for Anyone
SEPTEMBER 1, 2021
I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.
PR for Anyone
DECEMBER 7, 2021
Create a great hook – look at magazine covers for ideas. I use it every day in my own business so I’m not just telling you to try something, I know t works! Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. The formula works.
ISEBOX
NOVEMBER 30, 2015
They interview their clients and staff and will educate, entertain and inform with their content. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).
Mora Communications
AUGUST 12, 2015
Too many people believe that next TV interview or magazine article is going to be “it”. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. Still, although they were unable to take full advantage, it did launch their business.
Mora Communications
AUGUST 31, 2015
Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Why couldn’t you generate national interest in your story?
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