Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 63

Automotive Meeting Media Journalism 63

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

MAY 3, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. You want to argue about the best Star Trek captain, bring it.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR.

Meeting 78

Meeting Automotive Media Technology 78

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? Instead, they pitched me on a position they had open. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin.

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

JANUARY 9, 2023

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. Machine learning software Monolith cuts development time for BMW’s test engineers.

Automotive 74

Automotive Groups Meeting Technology 74

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 70

Pitching Data Trends Writing 70

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. If an editor didn’t want to talk about one product, I could easily pitch another.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Victorious PR

FEBRUARY 22, 2023

Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!)

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. Thanks, Matt!

Marketing 62

Marketing Technology Data System 62

Sword and the Script

MARCH 20, 2018

See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. 5) Tell us a little bit about the software product your company develops and how it adds value to event marketing programs? This is why software companies have so much trouble serving the event department at a higher level.

Industry 72

Industry Marketing Enterprise Mobile 72

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Bad Pitch Blog

FEBRUARY 6, 2006

The article was—while condescending as hell—indicative of what can happen when random, quantity contact prevails over precise, topically oriented pitching. The only people who will actually get his story are people involved with journalism and PR. These somehow showed up as newsworthy material in any number of places.

Pitching 40

Pitching Journalism Advertising Advertising 40

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Ideation just means pitching or brainstorming. Hub and spoke. ” Ideation. ”). (See

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Ad blocking software has now been made ubiquitous by Apple, which sells the apps on its AppStore and includes ad blocking extensions in its iOS9.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48