ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation.

B2B 159

B2B Apparel Product Launch Agency 159

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The more information and the more facts that you have to substantiate your claims and your account, the more seriously you are taken. When we cannot provide your information to journalists because it is a privacy violation.

Healthcare 68

Healthcare Ethics Communications System 68

Ethical Voices

APRIL 17, 2023

” So, I ended up taking a job at IBM as head of global media relations. I couldn’t tell her, because it was proprietary information. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. You ask the AI for information and it responds.

Enterprise 68

Enterprise Ethics Engineering Technology 68

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. They also have access to information and insights that are afforded to a select few in most companies.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. But in truth nothing is being “jacked” or stolen; instead something is being offered — ideally in the form of informed commentary. Here are the PR fundamentals for reactive media pitches.

Pitching 136

Pitching Media Privacy YouTube 136

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 29, 2019

Honestly, this integration made me a little skittish because I’m ultra-paranoid about information security. Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. 5) Prezly bakes in GDPR compliance. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. 8 Patient data discourse Data privacy is a tricky subject. In the NHS it’s the difference between life and death.

Communications 63

Communications Healthcare Print Community 63

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.

Privacy 79

Privacy Groups Reputation Social Media 79

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. The informal meetups often lead to meaningful relationships where the reporter will reach out to get the exec’s opinion on certain topics down the road. .

Pitching 333

Pitching Case Study Leadership Data 333

The Hoffman Agency

MARCH 11, 2019

A fundamental part of the function of public relations — particularly on the agency side of the fence — relies on the collection, storage and use of personal information. The UK’s Information Commissioner’s Office provides guidance on legitimate interests and suggests a three-part test to establish the case for legitimate interests.

Data 28

Data Agency Industry Privacy 28

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Collaborative efforts with cybersecurity experts and information sharing are becoming increasingly prevalent in the corporate world.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. “The

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. People will turn to the media for solace and key information. “I see a few things. next year, down from 6.4%

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 26, 2023

When employees are informed, this leads to trust. As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

PRSay

AUGUST 14, 2019

20-22, Shaw spoke with PRsay about his multifaceted role at Microsoft and the skills and perspectives that inform the work he does every day. Then there’s the specific technical skills of media relations and internal communications. You have a degree in journalism from the University of Oregon.

Internal 67

Internal International Conference Public Affairs 67

Landis PR

DECEMBER 4, 2023

In fact, I’ve noticed that when generative AI tools are prompted to write anything longer than about 500 words, the content begins to sound more like a regurgitation of information than anything with a specific perspective.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

But public relations has always depended on persuasion, information, advocacy, the truth. Public relations has always relied on relationships. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Sticking to the three S’s will be vital in 2019 since people are consuming so much information. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 91

Social Media Marketing Media Creativity 91