PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. APR+M, teaches public relations full-time at University of Wisconsin – Whitewater.

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR Conversations

OCTOBER 27, 2023

Jim Grunig (2008) Researching on the information needs of the publics to then provide them with information is considered a two-way symmetrical exercise because it is different from dumping one-size-fits-all information.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Ethical Voices

JULY 24, 2023

I was taking vast amounts of information and distilling it down to 30-second ads. I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. I was pulled here by what most people are, politics. That led me to Curley Company.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Sword and the Script

JANUARY 3, 2023

How is public relations defined? Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

OCTOBER 20, 2017

History and members are informing the CIPR’s 70th anniversary project. I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stuart Bruce

NOVEMBER 27, 2015

I heard many inspiring and informative speakers from emerging economies across Africa. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations.

Mobile 60

Mobile Public Affairs Government Local 60

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). What specific areas of public relations in the APR credentialing process directly relate to military public affairs officers?

Public Affairs 148

Public Affairs Communications Community Internal 148

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. PR measurement. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Public relations has traditionally been lousy at proving its value. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Deirdre Breakenridge

MARCH 23, 2016

Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Video (amateur or professional). Visuals (photos, infographics, etc.). Benchmarking. Leta holds a B.A.

Communications 150

Communications How To Analytics Public Affairs 150

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat. Understand your supporters. In fact, most will ignore it.

Mobile 159

Mobile Public Affairs Infographics Government 159

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Paul: To do that, you’re drawing on a lot of data and analytics and quantitative information. It’s two parts of a whole to have social informing as well as traditional. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. My professional contacts and colleagues are generous with their time and talent, and are always available to provide advice or information. Next, it was internal communications, and I loved that area, too. Speech writing.

Energy 53

Energy Measurement Internal International 53

Landis PR

DECEMBER 4, 2023

In fact, I’ve noticed that when generative AI tools are prompted to write anything longer than about 500 words, the content begins to sound more like a regurgitation of information than anything with a specific perspective.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

AUGUST 28, 2011

Although this part of the register is not intended to be accessible to the public, the proposed rules on access to this information seem very lax. Effectively it would be public information. Moreover the draft prohibits “office-holders” – meaning politicians and public servants – to conduct a lobbying trade commercially.

Public Affairs 40

Public Affairs Pharmaceuticals Groups Exercises 40