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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized.

Brand 40
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105 Tips for Successful Social Media Marketing

Beyond PR

Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Promote your high performing pins to help take them viral.